Prism Johnson Introduces 'Prism Chakachak' Gypsum Plaster To Broaden Product Line
Prism Johnson Limited has introduced 'Prism Chakachak' Gypsum Plaster as part of its strategic expansion into value-added construction materials. The lightweight, quick-setting, eco-friendly product offers superior wall and ceiling finishing solutions without requiring water curing, significantly reducing construction time and labor requirements. The company will leverage its established distribution network of approximately 2,400 dealers across Central India, particularly in Uttar Pradesh, Madhya Pradesh, and Bihar, to market this new addition to its comprehensive building materials portfolio.

*this image is generated using AI for illustrative purposes only.
Prism Johnson Limited announced the launch of 'Prism Chakachak' Gypsum Plaster, marking a strategic expansion of its construction materials portfolio under the Prism Cement division. This new product introduction reinforces the company's commitment to providing comprehensive building solutions while leveraging its established distribution network across Central India.
Product Features and Specifications
Prism Chakachak Gypsum Plaster is positioned as part of the Premix Walling Range, designed to deliver superior performance in wall and ceiling applications. The lightweight, fast-setting, eco-friendly material offers several key advantages for construction projects:
| Feature: | Benefit |
|---|---|
| Material Type: | Lightweight, quick-setting gypsum plaster |
| Application: | Smooth, paint-ready wall and ceiling finishes |
| Curing Requirement: | No water curing needed |
| Construction Impact: | Reduces construction time and labor requirement |
| Performance: | Low shrinkage with minimal cracks |
| Safety Properties: | Naturally fire-resistant and eco-friendly |
| Additional Benefits: | Good thermal and acoustic insulation, minimal structural load |
Distribution Strategy and Market Reach
The company will distribute Prism Chakachak through its established cement business network, which maintains a strong presence in Central India. The distribution infrastructure includes:
- Dealer Network: Approximately 2,400 dealers
- Key Markets: Uttar Pradesh, Madhya Pradesh, and Bihar
- Availability: Across all company operating regions through existing distribution channels
This approach allows Prism Johnson to capitalize on its existing relationships and market penetration while introducing the new gypsum plaster product to established customer bases.
Business Portfolio Integration
The addition of gypsum plaster strengthens Prism Johnson Limited's integrated building materials portfolio, which spans multiple categories:
| Business Division: | Products | Capacity/Infrastructure |
|---|---|---|
| Prism Cement: | Champion, Champion Plus, Duratech, Champion All Weather | 5.60 MTPA installed capacity + 1.37 MTPA through supply agreements |
| H & R Johnson (India): | Johnson Tiles, Johnson Carbonite, Johnson Porselano, Johnson Endura | 64 million m² per annum across 11 plants |
| Prism RMC: | Ready-mix concrete solutions | 87 plants across 41 cities with NABL-certified laboratories |
Strategic Market Positioning
The launch of Prism Chakachak Gypsum Plaster aligns with the company's strategy of expanding value-added construction materials while serving retail, institutional, and infrastructure customers. The product enables customers to access a wider range of construction and interior solutions under one roof, enhancing the company's position as an integrated building materials provider.
The gypsum plaster market represents a growing segment in India's construction industry, driven by increasing demand for quick-setting, efficient wall finishing solutions. By introducing this product through its established Prism Cement division, the company leverages existing brand recognition and distribution capabilities to enter this market segment effectively.
Historical Stock Returns for Prism Johnson
| 1 Day | 5 Days | 1 Month | 6 Months | 1 Year | 5 Years |
|---|---|---|---|---|---|
| +0.24% | +1.18% | +5.20% | -14.49% | +5.91% | +21.41% |


































