Paradeep Phosphates Limited (PPL), a leading player in India's fertilizer industry, has made a strategic move by appointing cricket legend Rahul Dravid as its brand ambassador. This partnership aims to promote innovative and sustainable farming solutions, leveraging Dravid's reputation for trust, discipline, and reliability.

A Winning Partnership

The collaboration between PPL and Rahul Dravid brings together two names synonymous with trust and performance. This alliance is designed to reinforce PPL's commitment to empowering India's farmers with cutting-edge agricultural solutions.

Campaign Highlights

PPL has launched two integrated campaigns featuring Rahul Dravid:

1. "Kheti Ka Game Changer": Promoting Nano Fertilizers
2. "NPK & Organic Fertilizers Ki Winning Team": Encouraging Balanced Fertilization for Quality Yield

These campaigns use simple cricketing analogies to explain complex agronomic concepts, making them more accessible to farmers across the country.

Product Innovation

PPL is introducing innovative products to revolutionize farming practices:

• Higher yields
• Faster nutrient uptake
• Reduced wastage | | Balanced Fertilization Range | Includes various NPK formulations | - Ensures soil health
• Improves root strength
• Enhances crop resilience |

Leadership Perspective

Mr. Suresh Krishnan, Managing Director & CEO of Paradeep Phosphates Limited, stated, "Rahul embodies the principles we bring to farming — trust, consistency, and an evidence-led approach. Together, we aim to empower every farmer to become a 'game changer' in their own field."

Rahul Dravid's Commitment

Commenting on the partnership, Rahul Dravid said, "I'm proud to work with PPL to help farmers make practical choices and to be part of an initiative that empowers our farming community."

Company Overview

Paradeep Phosphates Limited is a major player in India's phosphatic fertilizer industry:

• Production Capacity: 3.70 million metric tonnes
• Manufacturing Units: Paradeep (Odisha), Zuarinagar (Goa), Mangalore (Karnataka)
• Product Range: DAP, various NPK grades, urea, and industrial products
• Market Reach: Over 9.50 million farmers through 95,000 retail points across 16 Indian states

PPL's commitment to sustainability is evident in its adherence to global ESG standards and its impressive ESG score of 75.00 in S&P's Corporate Sustainability Assessment 2024, placing it in the top 98th percentile globally in the chemicals sector.

This strategic partnership with Rahul Dravid is expected to significantly boost PPL's brand visibility and reinforce its position as a trusted name in the agricultural sector, potentially impacting its market performance positively.

Paradeep Phosphates Limited (PPL) has announced the successful completion of its merger with Mangalore Chemicals & Fertilizers Limited (MCFL), marking a significant development in the Indian fertilizer industry. The merger, which became effective on October 16, 2025, is set to reshape the landscape of the sector.

Key Details of the Merger

• Effective Date: October 16, 2025
• Record Date: October 31, 2025
• Share Exchange Ratio: 187 PPL shares for every 100 MCFL shares

Merger Specifics

The Board of Directors of Paradeep Phosphates Limited has confirmed that October 16, 2025, serves as the 'Effective Date 2' for implementing Part II of the merger scheme. This part deals with the amalgamation of Mangalore Chemicals & Fertilizers (the Transferor Company) into Paradeep Phosphates (the Transferee Company).

Shareholder Benefits

Shareholders of Mangalore Chemicals & Fertilizers stand to benefit from this merger. The board has set October 31, 2025, as the record date for determining eligible shareholders who will receive equity shares in the merged entity. For every 100 fully paid-up equity shares of INR 10 each held in MCFL, shareholders will receive 187 fully paid-up equity shares of INR 10 each in Paradeep Phosphates.

Corporate Structure Changes

Following the completion of the amalgamation scheme, Mangalore Chemicals & Fertilizers has been dissolved without going through the winding-up process. This streamlined approach aims to create a more efficient and consolidated entity in the fertilizer market.

Regulatory Compliance

The merger process has been carried out in compliance with the Securities and Exchange Board of India (SEBI) Listing Obligations and Disclosure Requirements (LODR) Regulations. Paradeep Phosphates has duly informed the National Stock Exchange of India Limited and BSE Limited about the merger's completion and the fixation of the record date.

Looking Ahead

This merger is expected to create a stronger entity in the fertilizer industry, potentially leading to improved operational efficiencies and market presence. Stakeholders will be keenly watching how the combined entity leverages its expanded resources and capabilities in the coming months.

Investors and stakeholders of both companies are advised to take note of these important dates and the share exchange ratio as the merger process moves forward.