Pace E-Commerce Ventures Limited , a dynamic player in India's digital commerce landscape, has announced a comprehensive strategic growth roadmap aimed at transforming the company into a diversified lifestyle and business solutions provider. The plan outlines four distinct verticals designed to strengthen the company's market position and leverage next-generation technologies for long-term growth.

Four Strategic Verticals

1. Direct-to-Consumer (D2C) Brands

Pace E-Commerce Ventures operates a growing portfolio of consumer brands, including Ostilos, Zwankee, Wishrows, and Cot & Candy. These brands are set to expand through digital channels while also establishing an offline presence via:

• Multi-brand outlets
• Pop-up experiences
• Event collaborations
• Exclusive retail stores

2. PaceRoots Solutions (B2B Platform)

This business-focused platform integrates multiple capabilities:

• Product & Print Customisation (POD): Offering on-demand merchandise and personalized product solutions
• Garment Sourcing & Manufacturing: Providing end-to-end apparel design, sourcing, and production capabilities
• Digital & Creative Services: Enabling branding, content, e-commerce enablement, and digital marketing solutions

3. Hirone.com (Digital & AI-powered Platform)

Hirone.com combines creative expertise with AI-driven platforms to deliver next-generation digital and e-commerce solutions. The platform aims to help businesses optimize marketing performance, strengthen branding, and unlock scalable new growth opportunities.

4. New Initiatives

The company is actively exploring high-potential sectors with a focus on sustainability, innovation, and lifestyle enhancement. Current initiatives under evaluation include:

• Sustainable Consumer Products: Such as natural mineral water and wellness-focused categories
• Circular Economy & Recycling: Solutions to promote responsible consumption and reduce environmental impact
• Agri-Tech & Rural Solutions: Technology-led models to improve productivity, supply chains, and value creation in agriculture

Funding and Future Growth

To support these verticals and future growth opportunities, Pace E-Commerce Ventures plans to raise additional medium- to long-term funding from institutional investors and public markets. This strategic move is expected to bolster the company's expansion plans and fuel its transformation into a multi-dimensional growth company.

Management's Perspective

Shaival Gandhi, Managing Director & CFO of Pace E-Commerce Ventures, commented on the strategic roadmap: "With our expanding consumer brands, PaceRoots Solutions for enterprises, and Hirone.com's AI-led capabilities, we are positioning Pace E-Commerce Ventures as a multi-dimensional growth company of the future. We will continue to evaluate capital-raising opportunities in the medium to long term to support both new initiatives and the expansion of our existing businesses."

Recent Share Transaction

In a separate disclosure, it was reported that Shaival Dharmendra Gandhi, who belongs to the Promoter/Promoter group, sold 292,800 shares of the company on September 4, 2025, through an open market transaction. Following this sale, Gandhi's shareholding in the company decreased from 58.69% to 57.39% of the total share capital.

Pace E-Commerce Ventures Limited remains committed to creating enriching customer experiences, unlocking new-scale opportunities, and delivering long-term sustainable value to its stakeholders. As the company embarks on this ambitious growth strategy, it aims to solidify its position at the intersection of technology, consumer aspirations, and entrepreneurial empowerment in India's evolving digital commerce landscape.

Pace E-Commerce Ventures Limited Managing Director and CFO Shaival Dharmendra Gandhi has reduced his stake in the company through an open market transaction. The sale, which took place on September 4, 2025, saw Gandhi offloading 2,92,800 shares of the company.

Transaction Details

The transaction resulted in a reduction of Gandhi's shareholding from 58.69% to 57.39% of the company's total share capital. Prior to the sale, Gandhi, who belongs to the promoter group, held 1,32,26,265 shares. Following the disposal, his holding stands at 1,29,33,465 shares.

Company Overview

Pace E-Commerce Ventures Limited has a total equity share capital of 2,25,33,510 shares, each with a face value of Rs. 10.00. This aggregates to a total share capital of Rs. 22,53,35,100.00.

Regulatory Compliance

In compliance with regulatory requirements, the company has made the necessary disclosures under Regulation 29(2) of SEBI (Substantial Acquisition of Shares and Takeovers) Regulations, 2011, and Regulation 7(2) of SEBI (Prohibition of Insider Trading) Regulations, 2015.

Transaction Value

The sale transaction was valued at approximately Rs. 68,13,480.00, based on the disclosure provided in the regulatory filing.

Shareholding Structure

The following table illustrates the change in Gandhi's shareholding after the transaction:

This open market sale by a key executive and promoter group member may be of interest to investors and market analysts monitoring insider transactions and ownership changes in Pace E-Commerce Ventures Limited.