Omaxe announced a ₹500-crore investment to develop Omaxe Chowk in Ludhiana, marking a significant expansion in Punjab's retail and residential infrastructure. The mixed-use project combines high-street retail with luxury residential components, targeting both local consumers and NRI shoppers in one of Punjab's most established commercial hubs.

Project Overview and Investment Details

The development spans 5.25 acres at Ghumar Mandi, one of Ludhiana's most established commercial and wedding shopping destinations. The land was secured through competitive bidding conducted by the Rail Land Development Authority (RLDA) and is being developed on a leasehold basis under a public-private partnership model.

Integrated Development Concept

Omaxe Chowk is conceived as a modern high-street destination integrating multiple commercial and residential components within a single planned development. The project will feature premium retail spaces, wedding and jewellery showrooms, fashion outlets, destination dining, entertainment facilities, and luxury residences.

"Ludhiana has always been an important market for us, driven by strong enterprise and commercial activity," said Jatin Goel, Executive Director, Omaxe Ltd. "With Omaxe Chowk, the focus is on creating a contemporary yet familiar destination that brings structure, convenience and integrated luxury living, while enabling walk-to-shop connectivity and ease of movement."

The project specifically targets both local shoppers and NRIs who frequently visit Ludhiana for wedding and occasion-led purchases, a segment that continues to drive demand for premium retail and jewellery in the city.

Infrastructure and Accessibility Features

The development addresses long-standing congestion and access challenges associated with traditional markets through comprehensive infrastructure planning. Located within Ludhiana's established commercial district, the project benefits from two-side frontage with access from Rani Jhansi Road and College Road.

Key Infrastructure Elements:

• Wide access roads with multiple organized entry and exit points
• Planned internal circulation systems
• Parking capacity for over 1,000 cars
• Wide pedestrian walkways
• Heritage-inspired architecture with modern design approach

Omaxe Chowk will host a flagship food and experience zone called Dawatpur, positioning dining and entertainment as core attractions alongside organized retail. The project aims to create a functional yet experience-led urban destination that enhances visibility and ease of access.

Economic Impact and Employment Generation

The project is expected to generate significant employment opportunities during the construction phase and create long-term jobs across multiple sectors including retail, food and beverage, security, maintenance, and facility management. By attracting brands, visitors, and events, Omaxe Chowk is also expected to boost surrounding businesses and increase footfall in the area.

The development is being executed under an agreement between RLDA and Ludhiana Wholesale Market Private Limited, a wholly owned subsidiary of Omaxe Ltd, with delivery scheduled as per RERA timelines by June 2030.

Budget Expectations for Urban Development

Sharing expectations from the upcoming Union Budget, Mohit Goel, Managing Director, Omaxe Ltd, emphasized the need for sustained urban growth momentum, particularly in Tier 2 and Tier 3 cities. "Continued emphasis on urban infrastructure, transport connectivity and housing-linked development will be critical," he said.

Goel highlighted that policy continuity, faster approvals, and support for PPP models would help improve execution efficiency. "The expectation is not for short-term stimulus, but for long-term clarity that strengthens homebuyer confidence and enables planned urban growth," he added.

Omaxe shares experienced a remarkable surge on Tuesday, January 13, 2026, climbing over 15% against the backdrop of weak trends in the broader Indian stock market. The rally was driven by the real estate development company's announcement of a substantial ₹500 crore investment plan for a new real estate project, as communicated through an exchange filing.

Stock Performance Details

The company's shares demonstrated strong momentum throughout the trading session, with significant price movements recorded across different time periods.

Investment Announcement Impact

The significant price appreciation was directly linked to Omaxe's strategic investment announcement. The company revealed plans to deploy ₹500 crore in a new real estate project, signaling its commitment to expansion and growth in the real estate sector. This announcement came through an official exchange filing, providing transparency to investors and market participants.

Market Context

Despite the broader Indian stock market experiencing weak trends on Tuesday, Omaxe managed to buck the negative sentiment and deliver substantial gains to shareholders. The stock's performance highlighted investor confidence in the company's strategic direction and the potential of the announced real estate project.

The early trading session saw the stock touch its intraday low of ₹72.85, but strong buying interest emerged following the investment announcement, propelling shares to reach the day's high of ₹87.00. By afternoon trading hours, the stock had stabilized at ₹82.80, maintaining significant gains from the previous day's closing price.