C.E. Info Systems Limited (MapmyIndia) has announced the publication of a significant report examining India's evolving retail landscape. The report, titled "Multi-party data and hyperlocal playbooks as key market differentiators," was published by ClarityX and Mastercard, co-powered by MapmyIndia data, and submitted to stock exchanges under Regulation 30 on February 28, 2026.

Retail Transformation Driven by Decentralization

The comprehensive study, "Winning in India's Retail Sector—Harnessing Next-Gen Analytics to Drive Transformative Growth," leverages MapmyIndia data to examine demand and supply trends from 2023–2025. The report highlights how multi-party data and hyperlocal decision-making are becoming essential components in India's increasingly diverse retail landscape.

According to Rakhi Prasad, Co-founder of ClarityX and Non-executive Director at CE Info Systems Ltd, the report demonstrates how highways and highstreets (2Hs) are emerging as new demand engines, while fuel, food and fashion (3Fs) are driving tier 3-5 towns to grow twice as fast as their metro counterparts.

Key Market Performance Indicators

The report presents several significant findings about India's retail sector transformation:

Non-Metro Cities Leading Growth

Tier 3–5 cities are demonstrating remarkable growth momentum, expanding almost twice as fast as metropolitan areas. This growth is attributed to higher disposable incomes, rising aspirations, and a lower starting consumption base. The report indicates that categories from dining to apparel are experiencing clear trading-up behavior, though the definition of 'premium' varies significantly by geography.

Rajesh Chopra, Senior Vice President & Head, Advisors, South Asia at Mastercard, emphasized that India offers extraordinary growth potential for retailers, with success dependent on understanding evolving consumer behavior through aggregated and anonymized payments data combined with traffic patterns and point of interest intelligence.

Category-Specific Growth Patterns

The study reveals distinct maturity levels across different retail categories:

• Early Growth Phase: Electronics, durables, and jewellery
• Maturity Phase: Footwear across all tiers (Tier 1–5)
• Nearing Maturity: F&B and apparel
• Highest Growth Segment: Spending above Rs 25,000 across categories

With Tier 1–2 markets approaching saturation, highway and high-street retail corridors are emerging as new demand engines. The report suggests that future growth will depend on category mix, micro-marketing, and the ability to understand consumers at a highly granular level.

Strategic Implications for Retailers

The findings indicate that premiumization varies by income, exposure, and city tier, making it a relative rather than universal concept. Brands that can tailor their product, pricing, promotion, and distribution strategies to local nuances are positioned to lead India's next retail chapter. The report emphasizes that retailers who can turn multi-party data intelligence into decisive action will emerge as market leaders.

The collaboration between ClarityX, Mastercard, and MapmyIndia demonstrates the growing importance of comprehensive data analytics in understanding India's complex and rapidly evolving retail ecosystem.

CE Info Systems Limited has disclosed a substantial acquisition of shares by its promoter Rashmi Verma through open market purchases. The transaction was completed on February 24, 2026, and disclosed to the stock exchanges on February 25, 2026, in compliance with SEBI regulations.

Share Acquisition Details

Rashmi Verma, who serves as both promoter and Whole Time Director of the company, acquired 46,049 equity shares from the open market. The acquisition represents 0.08% of the company's total share capital and voting rights.

Shareholding Pattern Changes

The acquisition has resulted in an increase in Rashmi Verma's overall shareholding in CE Info Systems Limited. Her total holding has moved from 51,53,589 shares to 51,99,638 shares.

Company Capital Structure

The company's equity share capital remained unchanged at Rs. 10,94,43,330 both before and after the transaction. The total diluted share capital also stands at the same amount, indicating no outstanding convertible securities or warrants that would affect the diluted shareholding calculations.

Regulatory Compliance

The disclosure was made under Regulation 29(2) of the Securities and Exchange Board of India (Substantial Acquisition of Shares and Takeover) Regulations, 2011. The filing was submitted to both BSE Limited and National Stock Exchange of India Limited, where CE Info Systems Limited shares are listed. Company Secretary Saurabh Surendra Somani signed the official disclosure documents on behalf of the company. The transaction involved only equity shares carrying voting rights, with no encumbrances, warrants, or convertible securities involved in this particular acquisition.