Manoj Jewellers Limited has announced its participation in the prestigious 21st Edition of Jewel Trendz Gems & Jewellery Show, scheduled from January 6-8, 2026 at Jewel Trendz Club, Sahara Star Hotel, Mumbai. The Chennai-based BSE-listed jeweller will use this platform to showcase its innovative Thanga Kovil Collection and target strategic B2B partnerships across South India.

Exhibition Details and Strategic Focus

The company will participate at Stall No. 126 during India's premier thematic B2B exhibition for the gems and jewellery industry. Jewel Trendz 2026 brings together leading manufacturers, wholesalers, and retailers, featuring over 10,000 new jewellery designs from India's manufacturers and 300+ exhibitor stalls showcasing gold, diamond, silver, and gemstone jewellery.

Thanga Kovil Collection Showcase

Manoj Jewellers will prominently feature its groundbreaking Thanga Kovil Collection, an innovative line of lightweight temple jewellery manufactured using a paper-casting process. The collection includes necklaces, chains, earrings, bangles, and waist belts, offering a 40-45% cost advantage over traditional temple jewellery while maintaining authenticity.

Visitors to the stall can expect:

• Comprehensive display of the full Thanga Kovil Collection range
• Technical insights into the paper-casting manufacturing process
• B2B partnership packages with wholesale pricing and minimum order quantities
• Direct interaction with company leadership for business discussions

Strategic Business Objectives

The exhibition participation aligns with several key strategic objectives for Manoj Jewellers:

Management Perspective

Managing Director Mr. Manoj Jain emphasized the strategic importance of the exhibition, stating that Jewel Trendz 2026 represents a crucial platform for launching the Thanga Kovil Collection into the B2B market. He highlighted that the collection addresses the fundamental market need for affordable temple jewellery without compromising authenticity, particularly relevant as rising gold prices create demand for cost-effective alternatives.

The management views this participation as an opportunity to demonstrate how the Thanga Kovil Collection can help retail partners expand their customer base while serving price-conscious consumers more effectively.

Company Background

Manoj Jewellers Limited operates as a Chennai-based jewellery company engaged in designing, manufacturing, and selling hallmarked gold, diamond, and silver ornaments across retail, wholesale, and e-commerce channels. The company maintains a flagship 2,000 sq. ft. showroom on NSC Bose Road, Sowcarpet, and a 1,500 sq. ft. boutique outlet in Kilpauk, serving customers with curated collections spanning bridal, festive, and daily-wear jewellery in 22K/18K gold, diamonds, and silver.

Manoj Jewellers Limited announced on January 1, 2026, the launch of its revolutionary Thanga Kovil Collection, a groundbreaking line of lightweight temple jewellery designed to address the growing affordability crisis caused by soaring gold prices. The collection represents a paradigm shift in temple jewellery manufacturing, delivering pieces that weigh 80% less than traditional temple jewellery while maintaining visual grandeur and cultural authenticity.

Revolutionary Weight Reduction Technology

The Thanga Kovil Collection addresses the challenge of traditional temple jewellery accessibility through advanced paper-casting manufacturing technology. Traditional temple jewellery pieces typically weigh between 120-140 grams, making them increasingly inaccessible to middle-class consumers as gold prices continue rising.

Key Product Features

The collection maintains traditional South Indian temple architecture and intricate detailing while delivering significant cost advantages. All pieces are BIS hallmarked gold meeting purity standards, ensuring quality is not compromised despite the weight reduction.

Product Range includes:

• Necklaces and chains
• Earrings
• Bangles
• Waist belts
• Temple necklace sets

Strategic B2B Focus and Market Expansion

While available through Manoj Jewellers' retail showrooms in Sowcarpet, the primary focus is on B2B wholesale expansion. The company is targeting regional jewellers across South India seeking affordable yet authentic temple jewellery solutions. The company has applied for trademark registration of "Thanga Kovil" to protect its brand identity during this expansion.

Management Perspective

Managing Director Mr. Manoj Jain emphasized that the launch represents a pivotal moment for both the company and the broader temple jewellery industry. He stated that rising gold prices have steadily eroded affordability, forcing consumers to either compromise on design or postpone purchases altogether. The innovative paper-casting technology creates temple jewellery that delivers the same visual impact and cultural authenticity as traditional pieces at 80% lower cost.

Production and Availability

The Thanga Kovil Collection is currently in commercial production with initial product lines immediately available for wholesale orders. The collection will be available through retail showrooms from mid-January 2026. Building on this launch, Manoj Jewellers is exploring expansion of the lightweight, affordable jewellery concept to bridal sets, daily-wear collections, and diamond-studded temple jewellery.