Mahindra Slashes SUV Prices and Offers Additional Benefits Up to Rs 2.56 Lakh
Mahindra & Mahindra has announced significant price reductions and additional benefits on its SUV lineup following GST rate cuts. Price cuts range from Rs 1.01 lakh to Rs 1.56 lakh, with additional benefits of Rs 20,000 to Rs 1.29 lakh across variants. Total savings reach up to Rs 2.56 lakh for models like Bolero/Neo. The company's UV market share improved to 19.1% last fiscal year. Mahindra reported Q1 revenue of Rs 34,143.00 crore and PAT of Rs 3,450.00 crore. Future plans include increasing SUV production capacity and developing a new EV platform.

*this image is generated using AI for illustrative purposes only.
Mahindra & Mahindra , a leading Indian automaker, has announced significant price reductions and additional benefits on its popular SUV lineup, offering customers cumulative savings of up to Rs 2.56 lakh. This move comes in the wake of recent GST rate cuts for full-sized SUVs, which have been reduced from 48% to 40%.
Price Reductions Across Models
The company has implemented price cuts across its entire SUV range, including popular models such as the Bolero, XUV 3XO, Thar, Scorpio variants, and XUV700. The revised ex-showroom prices now start at:
| Model | Price (in lakh) |
|---|---|
| Bolero/Neo | 8.79 |
| XUV 3XO | 7.28 |
| Thar | 10.32 |
| Scorpio | 12.98 |
The GST-related price reductions range from Rs 1.01 lakh to Rs 1.56 lakh, depending on the specific model and variant.
Additional Benefits
In addition to the GST-driven price cuts, Mahindra & Mahindra is offering supplementary benefits varying from Rs 20,000 to Rs 1.29 lakh across different variants. This strategic move amplifies the overall savings for potential buyers, with total combined savings reaching:
- Bolero/Neo: Up to Rs 2.56 lakh
- XUV 3XO: Up to Rs 2.46 lakh
- XUV700: Up to Rs 2.24 lakh
Market Impact
This aggressive pricing strategy is likely to boost Mahindra & Mahindra's competitiveness in the highly contested SUV segment. The company has been experiencing positive momentum in recent times, with its market share in the UV (Utility Vehicle) segment improving to 19.1% in the previous fiscal year, up from 17.2% in the year before.
Financial Strength
Mahindra & Mahindra's ability to offer such substantial benefits is underpinned by its strong financial position. According to recent financial data, the company reported a revenue of Rs 34,143.00 crore and a profit after tax (PAT) of Rs 3,450.00 crore in the first quarter of the current fiscal year, maintaining a stable PAT margin of 10.1%.
Future Outlook
As Mahindra & Mahindra continues to strengthen its position in the SUV market, the company is also focusing on future growth areas. It has plans to increase its SUV production capacity by 57,000 units per month and is developing a new platform at Chakan for scalable electric vehicle (EV) production with a capacity of 1.2 lakh units.
The combination of reduced prices, additional benefits, and Mahindra & Mahindra's strong market position suggests that the company is well-positioned to capitalize on the growing demand for SUVs in the Indian automotive market.
Historical Stock Returns for Mahindra & Mahindra
| 1 Day | 5 Days | 1 Month | 6 Months | 1 Year | 5 Years |
|---|---|---|---|---|---|
| +0.04% | -0.61% | +1.40% | +24.94% | +28.26% | +507.05% |
















































