News Stocks Mahindra unveils XUV 7XO starting at ₹13.66 lakh with breakthrough technology focusMahindra unveils XUV 7XO starting at ₹13.66 lakh with breakthrough technology focus
Mahindra & Mahindra has unveiled the XUV 7XO SUV starting at ₹13.66 lakh, featuring five pioneering technology disruptions including the world's first DAVINCI suspension system and India's first ICE SUV with coast-to-coast triple screen. The vehicle incorporates advanced safety features like Level 2 ADAS with dynamic visualization, premium comfort with Boss Mode, and integrated Dolby Atmos and Dolby Vision experience, positioning it as a technology-led offering in the premium SUV segment.
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Mahindra & Mahindra has unveiled the XUV 7XO, positioning the new SUV as a technology-led offering aimed at redefining the premium end of the domestic market. Priced from ₹13.66 lakh (ex-showroom), the XUV 7XO is being introduced as a trendsetter that builds on the legacy of the XUV700 while pushing boundaries in in-vehicle technology and driving experience.
Five Pioneering Technology Disruptions
The key highlight of the launch is the introduction of five pioneering technology disruptions that set new industry benchmarks:
| Technology Innovation: | Details |
|---|---|
| DAVINCI Suspension: | World's first DAVINCI suspension system |
| Triple Screen Setup: | India's first ICE SUV with coast-to-coast triple screen across all variants |
| Software Defined Vehicle: | Country's first ICE Software Defined Vehicle |
| Dolby Experience: | India's first integrated Dolby Atmos and Dolby Vision in an SUV |
| ADAS Technology: | Level 2 ADAS featuring dynamic visualisation |
Advanced Features and Premium Technology
The XUV 7XO incorporates several advanced technological features designed to enhance safety, entertainment, and comfort. The vehicle features a 540° camera system that provides comprehensive all-round visibility for safer driving experiences. The ADAS visualization system delivers real-time driver assistance alerts and graphics, making advanced safety features more intuitive for users.
Premium Comfort and Entertainment Experience
Comfort takes center stage with the inclusion of Boss Mode, allowing rear passengers to adjust the co-driver seat for first-class seating comfort. The entertainment system offers an immersive theatre mode with BYOD (Bring Your Own Device) support, enabling passengers to enjoy personalized content during travel. The XUV 7XO delivers superior audio quality through Harman Kardon speakers, integrated with Mahindra's upgraded Adrenox+ connected car platform for smarter and more personalized in-car experiences.
Production and Investment Details
The XUV 7XO will be produced at Mahindra's Chakan facility, which has an annual installed capacity of 1,20,000 units. The company has invested ₹415.00 crore in the project, funded through internal accruals, demonstrating its commitment to advanced manufacturing capabilities.
Market Availability and Launch Timeline
Bookings for the XUV 7XO open on January 14, 2026, with deliveries starting the same day for select variants, while others will follow from April 2026. Mahindra said the XUV 7XO reflects its strategy of democratising advanced technology by offering several premium features from the base variant itself.
| Launch Parameter: | Details |
|---|---|
| Starting Price: | ₹13.66 lakh (ex-showroom) |
| Booking Date: | January 14, 2026 |
| Delivery Start: | January 14, 2026 (select variants) |
| Full Delivery: | April 2026 (all variants) |
| Production Facility: | Chakan facility |
| Investment: | ₹415.00 crore |
Shares of Mahindra & Mahindra closed at ₹3,790.00, down ₹12.40 or 0.33%.
Historical Stock Returns for Amara Raja Energy & Mobility
| 1 Day | 5 Days | 1 Month | 6 Months | 1 Year | 5 Years |
|---|---|---|---|---|---|
| -1.48% | -0.51% | -7.59% | -15.60% | -19.54% | -11.45% |
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