Mahindra & Mahindra has unveiled the XUV 7XO, positioning the new SUV as a technology-led offering aimed at redefining the premium end of the domestic market. Priced from ₹13.66 lakh (ex-showroom), the XUV 7XO is being introduced as a trendsetter that builds on the legacy of the XUV700 while pushing boundaries in in-vehicle technology and driving experience.

Five Pioneering Technology Disruptions

The key highlight of the launch is the introduction of five pioneering technology disruptions that set new industry benchmarks:

Advanced Features and Premium Technology

The XUV 7XO incorporates several advanced technological features designed to enhance safety, entertainment, and comfort. The vehicle features a 540° camera system that provides comprehensive all-round visibility for safer driving experiences. The ADAS visualization system delivers real-time driver assistance alerts and graphics, making advanced safety features more intuitive for users.

Premium Comfort and Entertainment Experience

Comfort takes center stage with the inclusion of Boss Mode, allowing rear passengers to adjust the co-driver seat for first-class seating comfort. The entertainment system offers an immersive theatre mode with BYOD (Bring Your Own Device) support, enabling passengers to enjoy personalized content during travel. The XUV 7XO delivers superior audio quality through Harman Kardon speakers, integrated with Mahindra's upgraded Adrenox+ connected car platform for smarter and more personalized in-car experiences.

Production and Investment Details

The XUV 7XO will be produced at Mahindra's Chakan facility, which has an annual installed capacity of 1,20,000 units. The company has invested ₹415.00 crore in the project, funded through internal accruals, demonstrating its commitment to advanced manufacturing capabilities.

Market Availability and Launch Timeline

Bookings for the XUV 7XO open on January 14, 2026, with deliveries starting the same day for select variants, while others will follow from April 2026. Mahindra said the XUV 7XO reflects its strategy of democratising advanced technology by offering several premium features from the base variant itself.

Shares of Mahindra & Mahindra closed at ₹3,790.00, down ₹12.40 or 0.33%.

Mahindra & Mahindra has announced exceptional performance across all business segments for December 2025, with total vehicle sales reaching 86,090 units, representing a robust 25% year-on-year growth. The company achieved record-breaking volumes in both SUVs and Light Commercial Vehicles (LCVs), marking significant milestones across its automotive and farm equipment divisions.

Comprehensive Vehicle Sales Performance

The December 2025 sales figures demonstrate strong momentum across Mahindra's diverse portfolio:

Record Tractor Sales Achievement

The Farm Equipment Business delivered outstanding results with domestic tractor sales reaching 30,210 units, reflecting a remarkable 37% year-on-year growth. This performance significantly exceeded the previous year's sales of 22,019 units.

According to Veejay Nakra, President – Farm Equipment Business, the strong performance was supported by improved cash flow availability following favorable Kharif harvest yields, conducive weather conditions, and healthy reservoir levels contributing to increased Rabi sowing acreage.

Trucks & Buses Business Growth

Mahindra's Trucks & Buses division, comprising MTBD and SML Mahindra Limited, reported sales of 2,260 vehicles in December 2025, achieving 43% year-on-year growth:

Management Commentary and Market Outlook

Nalinikanth Gollagunta, CEO of Automotive Division, highlighted that calendar year 2025 ended positively with Mahindra achieving highest-ever volumes in both SUVs and LCVs segments. The company's LCV sales below 3.5T reached 24,786 units with 34% growth, while the utility vehicles segment maintained strong momentum with 23% growth.

Vinod Sahay, Executive Chairman – SML and President – Aerospace, Defence, Trucks, Buses & CE, noted that the commercial vehicle industry continued its momentum supported by favorable policy changes and demand drivers, with early signs of an upcycle expected to accelerate in Q4.