Lemon Tree Hotels has announced the signing of license agreements for two new hotel properties - LemonTree Resort, Bapatla in Andhra Pradesh and LemonTree Hotel, Bhilai in Chhattisgarh. Both properties will be managed by Carnation Hotels Private Limited, a wholly-owned subsidiary of Lemon Tree Hotels Limited.

Property Details and Specifications

The two new properties offer distinct hospitality experiences tailored to their respective locations and target markets.

Strategic Location Advantages

LemonTree Resort, Bapatla is positioned in a serene coastal town in Andhra Pradesh, known for its peaceful Suryalanka Beach. The property offers old-world charm and provides a refreshing escape by the sea. The Vijayawada International Airport is approximately 100 kms away, while Vijayawada Junction is about 85 kms from the property.

LemonTree Hotel, Bhilai is located in the Steel City of India, blending industry with calm, green neighbourhoods. Known for the iconic Bhilai Steel Plant, the city stands as a symbol of progress and urban simplicity. The Swami Vivekananda Airport, Raipur is approximately 58 kms away, while Raipur Railway Station is about 41 kms from the property.

Management Commentary

Vilas Pawar, CEO-Managed Franchise Business at Lemon Tree Hotels, commented on the expansion: "With these signings, we are pleased to extend our footprint to two unique locations. From thriving commercial hubs to serene spiritual and nature-led destinations, both states offer immense potential for quality hospitality. Andhra Pradesh has six operational and three upcoming hotels, while it will be our first property in Chhattisgarh."

Company Portfolio Overview

Lemon Tree Hotels Limited operates across seven distinct brands including Aurika Hotels Resorts, LemonTree Premier, LemonTree Hotels, Red Fox, Keys Prima, Keys Select, and Keys Lite. The group currently operates across 804 cities in India and abroad, with a growing pipeline of upcoming properties spanning metro hubs and tier II-III cities, along with international presence in Dubai, Bhutan, and Nepal.

Lemon Tree Hotels Limited , a leading hospitality chain in India, has announced a significant expansion of its presence in Rajasthan with the signing of a new property in Jaipur. This strategic move underscores the company's commitment to growth and its confidence in the region's tourism potential.

Key Details of the New Property

Expansion Strategy

The new Lemon Tree Hotel in Jaipur is part of a broader expansion plan in Rajasthan. The company's portfolio in the state now includes:

• 12 operational properties
• 9 upcoming properties
• The newly signed Jaipur hotel

This strategic expansion reinforces Lemon Tree Hotels' position as a key player in Rajasthan's hospitality sector, catering to both business and leisure travelers.

Implications for Lemon Tree Hotels

Market Presence

The addition of this property strengthens Lemon Tree's foothold in Rajasthan, a state known for its rich cultural heritage and tourism potential.

Diverse Offerings

With amenities such as a restaurant, lounge, meeting room, swimming pool, and fitness center, the new hotel is positioned to cater to a wide range of guest needs.

Management Strategy

By utilizing its wholly-owned subsidiary, Carnation Hotels Private Limited, for property management, Lemon Tree maintains direct control over operations and quality standards.

Growth Trajectory

This expansion aligns with Lemon Tree Hotels' strategy of increasing its presence across various tiers of cities in India.

The signing of this new property in Jaipur demonstrates Lemon Tree Hotels' continued commitment to growth and its ability to identify strategic locations for expansion. As the hospitality industry recovers from the impacts of the global pandemic, such moves could position the company favorably to capture the resurgence in domestic and international travel.

Investors and industry observers will likely watch closely to see how this and other upcoming properties contribute to Lemon Tree Hotels' overall performance and market share in the competitive Indian hospitality sector.