Infibeam Avenues Unveils PayCentral.AI: India's First AI-Powered Payment Platform for Merchants

Infibeam Avenues , a leading fintech company, has made a significant leap in the world of digital payments with the launch of PayCentral.AI, positioning it as India's first AI-powered payment platform designed specifically for merchants. This innovative platform incorporates Google's AP2 (Agent Payment Protocol) standards, ensuring safe and verifiable transactions in the evolving landscape of digital commerce.

Revolutionary Features of PayCentral.AI

PayCentral.AI, developed by Phronetic AI (an AI tech company backed by Infibeam Avenues), introduces several groundbreaking features:

AI-Driven Transactions: The platform allows AI agents to conduct transactions on behalf of merchants and enterprises, marking a shift towards Agent-to-Agent (A2A) payments.
Seamless Integration: PayCentral.AI integrates with existing payment gateway providers and platforms, enhancing the capabilities of merchant networks.
Autonomous Merchant Services: AI agents can dynamically create payment links, handle refunds, manage subscriptions, and reconcile accounts without human intervention.
Enhanced Security: By adhering to Google's AP2 standards, the platform ensures a secure and auditable ecosystem for AI-native commerce.

Implications for the Payment Industry

The introduction of PayCentral.AI signifies a major step forward in the evolution of digital payments. Here's how it stands to impact the industry:

Feature	Impact
Universal Interoperability	Enables seamless transactions across platforms and services
Aggregator-First Architecture	Integrated with multiple RBI-approved MCP-enabled Payment Aggregators
Secure & Auditable Transactions	Every transaction is traceable through Phronetic's Agent Operating System
Sovereign Deployment	Ensures compliance by keeping sensitive data within geographical borders
Scalability	Unlocks potential for micropayments, recurring billing, and AI-driven commerce at a national scale

Future Outlook

The launch of PayCentral.AI positions Infibeam Avenues at the forefront of AI-driven financial technology. As the company continues to expand its digital payment solutions and AI capabilities, it's poised to play a significant role in shaping the future of digital commerce in India and beyond.

Infibeam Avenues' commitment to innovation is evident in its robust financial performance, having processed transactions worth INR 8.67 trillion (US$ 106.00 billion). With over 10 million clients across its digital payments and enterprise software platforms, the company is well-positioned to leverage its new AI-powered payment solution to further enhance its market presence and technological edge in the fintech sector.

As the digital payment landscape continues to evolve, PayCentral.AI represents a significant milestone in the integration of AI technology with financial services, potentially revolutionizing how businesses and consumers interact in the digital marketplace.

1 Day	5 Days	1 Month	6 Months	1 Year	5 Years
+0.21%	+3.07%	+20.52%	+28.04%	-25.09%	-1.17%

Infibeam Avenues Limited , a leading fintech solutions provider, has announced the completion of a significant transaction involving the sale of its Platform Business Undertaking to Rediff.com India Limited. This strategic move has resulted in Infibeam Avenues increasing its shareholding in Rediff to 82.66%, marking a substantial expansion of its stake in the prominent Indian internet company.

Transaction Details

The transaction, which was initially disclosed following a board meeting on August 8, 2025, involved two key components:

The sale and transfer of Infibeam Avenues' Platform Business Undertaking to Rediff.com India Limited through a slump sale.
Further investment by Infibeam Avenues in the equity shares of Rediff, aligning with the objectives outlined in the company's Rights Issue Letter of Offer.

Impact on Subsidiary Ownership

As part of the slump sale, Infibeam Avenues' investments in Infibeam Projects Management Private Limited (IPMPL) have been transferred to Rediff.com India Limited. Consequently, IPMPL is now a wholly-owned subsidiary of Rediff and a step-down subsidiary of Infibeam Avenues.

Financial Implications

The LODR data provides insights into the financial aspects of the divested entity:

Particulars	Amount	Percentage
Turnover of IPMPL (FY 2024-25)	Rs. 117.45 Mn	0.29%
Net worth of IPMPL (FY 2024-25)	Rs. 1,217.94 Mn	3.17%

Transaction Timeline

Agreement for sale entered into: August 11, 2025
Shareholder approval obtained: September 29, 2025
Transaction completed: September 30, 2025

About Rediff.com India Limited

Rediff.com India Limited is described as a leading Indian internet company offering a wide range of products and services, including:

Enterprise Email & Collaboration Suite Platform
Payment services
News & Content services

These offerings cater to small & medium businesses, large corporates, and individual consumers.

Regulatory Compliance

The transaction has been executed in compliance with the necessary regulatory requirements:

It falls under the category of a related party transaction and has been conducted at arm's length.
The sale is part of a slump sale arrangement, which received shareholder approval on September 29, 2025.
The company has made the required disclosures under Regulation 30 of the SEBI (Listing Obligations and Disclosure Requirements) Regulations, 2015.

This strategic move by Infibeam Avenues to divest its Platform Business while significantly increasing its stake in Rediff.com India Limited represents a notable shift in the company's business focus and investment strategy. The transaction is expected to have implications for both companies' market positions in the Indian digital and fintech landscapes.