Infibeam avenues Limited has officially transformed its corporate identity with a complete rebranding to AvenuesAI Limited, effective January 20, 2026. The company announced this significant corporate development through a regulatory filing under Regulation 30 of the SEBI (Listing Obligations and Disclosure Requirements) Regulations, 2015, confirming that the Ministry of Corporate Affairs (MCA) has approved the name change.

Corporate Name Transformation Details

The rebranding initiative encompasses both the company name and visual identity. The Ministry of Corporate Affairs issued the Certificate of Incorporation pursuant to the change of name on January 20, 2026, making the transformation official.

The company's Memorandum and Articles of Association have been amended to reflect the name change. As per regulatory requirements, the company will display both the old and new names for a period of two years at all locations where the company name is required to be displayed under Section 12 of the Companies Act.

New Corporate Logo and Brand Identity

Alongside the name change, AvenuesAI Limited has unveiled a new corporate logo designed to align with its updated brand identity and strategic vision. The company stated that this visual transformation ensures consistency across all corporate branding and communications.

The logo transition represents a shift from the traditional "Infibeam Avenues" branding to a more contemporary "AvenuesAI" identity, reflecting the company's focus on artificial intelligence and technology-driven solutions.

Regulatory Compliance and Documentation

The company has fulfilled all necessary regulatory requirements for the name change process. The Certificate of Incorporation was digitally signed by Ibson Shah, Assistant Registrar of Companies at the Central Processing Centre, following approval of the corresponding form.

The company maintains its registered office at the 28th Floor, GIFT Two Building, Block No. 56, Road-5C, Zone-5, GIFT CITY, Gandhinagar – 382050. All stakeholders have been advised to verify the company's latest status and view public documents on the Ministry of Corporate Affairs website.

Strategic Positioning

This rebranding initiative positions the company with an AI-focused identity, suggesting a strategic emphasis on artificial intelligence technologies and solutions. The transformation from Infibeam Avenues to AvenuesAI reflects the company's evolution in the digital technology landscape and its commitment to innovation in AI-driven services.

Infibeam Avenues has officially launched RediffPay through its subsidiary Rediff.com India Ltd., positioning it as India's first financial wellness-focused UPI application. The company announced this milestone development following receipt of final approval from the National Payments Corporation of India (NPCI) for its Third-Party Application Provider (TPAP) license.

Regulatory Approval and Testing Phase

The company has received final approval from NPCI for its TPAP license, enabling the rollout of its digital payments platform. Following this regulatory approval, RediffPay has commenced Closed User Group (CUG) testing as an essential step before entering the Unified Payments Interface (UPI) ecosystem. Axis Bank will serve as the Payment System Provider (PSP) bank for the platform.

Financial Wellness and Investment Features

RediffPay aims to blend traditional UPI capabilities with a comprehensive financial wellness proposition. The platform offers several investment products including equities, mutual funds, fixed deposits, and recurring deposits, while enabling users to make bill payments and cross-UPI transactions. "RediffPay is designed to make saving and accessing credit as seamless as making a payment. Financial wellness is as important as health wellness, and we aim to reshape how people perceive UPI — moving from spending alone to saving, investing and inclusive growth," said Vishal Mehta, Chairman and Managing Director, Rediff.com India Ltd.

Credit Line Services and Market Focus

Specifically focused on Tier 2 and Tier 3 cities, the RediffPay platform will enable users to access credit under the Credit Line framework. Under NPCI's Credit Line on UPI framework, users can make merchant payments of up to ₹1,00,000.00 per day and withdraw up to ₹10,000.00 in cash via pre-approved credit lines. This feature aims to expand access to formal credit particularly in smaller towns and cities.

Merchant Onboarding Strategy

The company plans to deepen its market presence by onboarding small, micro, mid, and large merchants across the country. RediffPay will offer UPI QR-code-enabled point-of-sale solutions, integrating merchant credit demand into its UPI ecosystem. The platform will leverage Rediff's existing base of 60.00 million unique visitors and email users.

Strategic Market Position

Rediff.com India Ltd. is a subsidiary of Infibeam Avenues Ltd., which acquired a controlling stake in Rediff in 2024 and holds an 82.00% stake in the company. The launch represents Rediff's strategic entry into the consumer-facing digital payments market, leveraging both companies' combined expertise in fintech and digital platforms to create a comprehensive financial services ecosystem.