Greaves Cotton Limited's subsidiary, Greaves Electric Mobility Private Limited, has announced an exciting collaboration with Royal Challengers Bangalore (RCB) for the upcoming T20 cricket season. The partnership positions Greaves Electric Mobility as the Official EV Partner for the popular cricket franchise, showcasing a unique blend of sports and sustainable transportation.

Key Highlights of the Partnership

• Ampere Electric 2 Wheelers in Spotlight: The collaboration will prominently feature Greaves Electric Mobility's Ampere Electric 2 wheelers brand.

• Rebranded Cheerleader Squad: RCB's cheerleader squad will be renamed the 'Ampere Take Charge Squad,' with their outfits made from sustainable materials, aligning with the eco-friendly theme of the partnership.

• Limited Edition Scooter: A special RCB-themed Primus electric scooter will be launched, offering fans a unique way to show their team spirit while embracing green mobility.

• Innovative Campaign Extension: Ampere's 'Har Gully Electric' campaign will be creatively extended to 'Har Gully Cricket,' featuring RCB players and emphasizing the connection between cricket and sustainable living.

Promoting Sustainable Living

The collaboration between Greaves Electric Mobility and Royal Challengers Bangalore goes beyond mere branding. It aims to showcase and promote sustainable living practices to a wide audience of cricket enthusiasts. This partnership will include:

• Cricket-themed retail experiences
• On-ground activations to engage fans and promote electric mobility

About the Partners

Greaves Electric Mobility

• Operates in both electric 2-wheeler and 3-wheeler segments
• Boasts a customer base of over 180,000

Royal Challengers Bangalore

• Recognized as the world's first Carbon Positive Cricket Franchise
• Known for its commitment to sustainability in sports

This partnership represents a significant step in bringing together the worlds of cricket and eco-friendly transportation. By leveraging the popularity of T20 cricket and RCB's massive fan base, Greaves Electric Mobility aims to accelerate the adoption of electric vehicles and promote a more sustainable future.

As the T20 season approaches, fans can look forward to not only exciting cricket action but also innovative initiatives that blend their love for the sport with environmental consciousness. The collaboration between Greaves Electric Mobility and Royal Challengers Bangalore sets a new precedent for how sports franchises and eco-friendly brands can work together to drive positive change.

Greaves Cotton Limited , a diversified engineering company, has strengthened its position in the motion control systems market by increasing its stake in Excel Controlinkage Private Limited to 80%. This strategic move, executed on August 12, 2025, involved the acquisition of an additional 10% stake through a secondary transaction.

Acquisition Details

The latest transaction is part of Greaves Cotton's multi-tranche acquisition strategy that began with a binding term sheet executed on February 9, 2023. The initial plan outlined the acquisition of a 60% stake in Excel Controlinkage, with subsequent annual tranches expected to be completed by August 2026.

About Excel Controlinkage

Excel Controlinkage, incorporated in 1994, is a leading manufacturer of mechanical and electronic motion control systems. The company specializes in:

• Push-pull cables
• Mechanical levers and linkages
• Electronic throttle levers
• Sensors

These products cater to various sectors, including:

• Commercial vehicles
• Construction equipment
• Agriculture
• Material handling
• Marine
• Special purpose vehicles (SPVs)

Excel Controlinkage boasts an integrated manufacturing facility, making it a prominent heavy-duty push-pull cable manufacturer in India, producing inner and outer conduits, and end fittings.

Financial Performance

Excel Controlinkage has demonstrated strong financial growth in recent years:

Strategic Implications

This acquisition aligns with Greaves Cotton's strategy to diversify its product portfolio and strengthen its presence in the commercial vehicles sector. By increasing its stake in Excel Controlinkage, Greaves Cotton aims to develop a more comprehensive mobility ecosystem.

Transaction Structure

The multi-tranche acquisition strategy, as outlined in the February 2023 binding term sheet, includes:

1. Initial acquisition of a 60% stake, with a long stop date of April 30, 2023.
2. Subsequent annual tranches to increase ownership.
3. The final tranche expected to be completed by August 2026.

The enterprise value of Excel Controlinkage for the initial 60% stake acquisition was set not to exceed ₹385.00 crores. Future tranches will be carried out based on a pre-agreed valuation matrix.

Atindra Basu, Group General Counsel & Company Secretary of Greaves Cotton Limited, confirmed the transaction in a regulatory filing to the stock exchanges. This strategic investment is expected to bolster Greaves Cotton's position in the motion control systems market and contribute to its long-term growth strategy.