Goldiam International has signed Letters of Intent (LOIs) for opening 12 new retail stores under its "Origem" brand across major Indian cities. The company announced this retail expansion strategy on December 22, 2025, as part of its long-term growth plans to strengthen customer engagement across key markets.

Store Opening Timeline and Locations

The proposed retail stores are expected to be operational subject to execution of definitive agreements, receipt of statutory approvals, and completion of fit-out activities. The expansion covers strategic locations across multiple regions with staggered opening dates.

Expansion Strategy Details

The retail expansion spans from December 2025 to August 2026, covering major metropolitan areas and important regional centers across India. The company has indicated that specific locations and full addresses of respective stores will be disclosed to stock exchanges at the time of commencement of operations for each store.

Existing Store Network Update

Goldiam International currently operates retail stores at multiple locations including Kharghar (Navi Mumbai), Turner Road Bandra West, Mulund West, Fairmount Hotel near T2 Terminal at Chhatrapati Shivaji Maharaj International Airport Road, Andheri Link Road, Bengaluru, Noida Central, Wave One Mall Noida, Phoenix Palladium, R City Mall Ghatkopar, and Nexus Elante Mall Chandigarh.

The company has noted that its Borivali West store has been closed as the building is undergoing redevelopment, and the company is evaluating relocation options including a mall or other suitable location that offers higher footfall.

Strategic Market Positioning

This development aligns with the company's long-term strategy of expanding its retail presence and strengthening customer engagement across key markets. The phased rollout approach allows systematic establishment of the Origem brand presence across different regions of India, covering northern, western, southern, and eastern markets along with key cities in Rajasthan.

Goldiam International has announced the opening of its twelfth store for lab-grown diamond jewellery under the brand name 'Origem' at Nexus Elante Mall in Chandigarh. This latest expansion marks a significant milestone in the company's retail growth strategy and strengthens its presence across key markets in India.

Latest Store Opening

The company's newest retail outlet details are as follows:

Expansion Strategy

This new store opening aligns with Goldiam International's long-term strategy of expanding its retail presence and enhancing customer engagement across key markets. The company has been steadily increasing its footprint in the lab-grown diamond jewellery sector, with this being the twelfth store in its retail network.

Complete Store Network

Goldiam International's retail presence now spans across multiple cities:

Store Closure and Relocation

The company has noted that its Borivali West store has been closed as the building is undergoing redevelopment. Goldiam International is currently evaluating relocation options, including a mall or other suitable location that offers higher footfall for this particular outlet.

Market Positioning

The opening of the Chandigarh store represents Goldiam International's first expansion into North India's retail hub, diversifying its geographical presence beyond Mumbai, Navi Mumbai, Bengaluru, and Noida. This strategic move indicates the company's confidence in the growing demand for lab-grown diamond jewellery across different regional markets.

As the lab-grown diamond market continues to evolve, Goldiam International's focus on expanding its 'Origem' brand retail presence demonstrates the company's commitment to this growing segment of the jewellery industry.