Gold at ₹1.55 Lakh: How Jewellery Stocks Like P. N. Gadgil and Others Are Tackling Rising Gold Rates
Rising gold prices to ₹1,55,000 on MCX Future have pressured India's jewellery sector, yet organised players demonstrated remarkable resilience with 40-50% revenue growth in Q3FY26. Companies like Senco Gold (51% growth), Kalyan Jewellers (42% growth), and P N Gadgil (46% growth) adapted through lightweight jewellery offerings, increased studded jewellery focus, and aggressive store expansion. The organised segment's market share grew to 40% in FY25 from 32% in FY20, while valuations remain divergent across companies, reflecting varying growth expectations and market positioning strategies.

*this image is generated using AI for illustrative purposes only.
Rising gold prices have created a challenging environment for jewellery companies in India, affecting both consumer demand and business planning. As gold becomes more expensive, buyers tend to be more cautious, postpone purchases, or look for alternatives, while jewellers must balance affordability, margins, and inventory risks. Companies such as Kalyan Jewellers, P N Gadgil Jewellers , Senco Gold, and others are operating in a market where customer preferences are evolving and cost pressures are higher, making the overall jewellery business more complex and competitive.
Record Gold Prices Impact Market Dynamics
Gold prices surged sharply during Q3FY26, touching around ₹1,40,000 by the end of the quarter, marking a rise of nearly 20% over Q2FY26 and about 75% compared with Q3FY25. Currently, gold price on MCX Future stands at ₹1,55,762, delivering impressive returns across multiple timeframes.
| Timeframe: | Return (%) |
|---|---|
| 1 Month: | 12.73% |
| 6 Months: | 58.00% |
| 1 Year: | 96.12% |
| 5 Years: | 215.58% |
Despite this steep increase, jewellery demand in India remained resilient, supported by the festive season and strong wedding demand. Indian households continue to hold nearly 34,600 tonnes of gold valued at over $5 trillion, exceeding India's nominal GDP of $4.1 trillion. India accounts for around 26% of global gold demand, second only to China.
Strategic Shift Towards Organised Players
Higher gold prices have accelerated the shift from unorganised to organised jewellery players. The organised segment's market share has increased to 40% in FY25 from 32% in FY20, while unorganised players have steadily lost share. Rising prices have boosted value growth for listed jewellery companies even as volume growth moderated slightly.
To manage affordability, companies have increasingly focused on:
- Lightweight jewellery in 9-karat, 14-karat and 18-karat formats instead of traditional 22-karat gold
- Studded and diamond jewellery offerings that provide better value compared to plain gold
- Lower ticket-size products without heavy discounting
Company Performance Analysis
Senco Gold Ltd
Senco Gold delivered the strongest performance among peers, reporting 51% year-on-year increase in standalone revenue in Q3FY26. This followed a relatively weak Q2, where revenue grew only 6.50% due to flooding in eastern India, GST-related deferments, and a high base.
| Metric: | Q3FY26 Performance |
|---|---|
| Revenue Growth: | 51% YoY |
| Same-Store Sales Growth: | 39% |
| Nine-Month Revenue Growth: | 31% |
| Diamond Jewellery Sales: | 36% increase |
| Store Count: | 196 (target: 200 by Q4FY26) |
Kalyan Jewellers India Ltd
Kalyan Jewellers reported consolidated revenue growth of 42% year-on-year in Q3FY26, supported by same-store sales growth of around 27%. India revenues rose 42%, driven by festive demand, wedding purchases, and growth in both plain gold and studded jewellery.
| Segment: | Performance |
|---|---|
| India Revenue Growth: | 42% YoY |
| International Revenue Growth: | 36% YoY |
| Middle East Revenue Growth: | 28% YoY |
| Candere Digital Platform: | 147% revenue increase |
| Global Store Count: | 469 stores |
Titan Company Ltd
Titan Company's jewellery business, including Tanishq, Mia and Zoya, recorded 4% year-on-year revenue growth in Q3FY26. Growth was driven largely by higher average selling prices and value-led purchases rather than volumes.
| Category: | Performance |
|---|---|
| Gold Coins Sales: | Nearly doubled |
| Plain Gold Jewellery: | 30% increase |
| International Business: | 81% growth |
| New Stores Added: | 49 stores (47 India, 2 international) |
P N Gadgil Jewellers
P N Gadgil Jewellers reported 46% year-on-year revenue growth in Q3FY26, with jewellery revenues reaching ₹3,169.00 crore, excluding other segments. The company achieved significant milestones during the quarter.
| Achievement: | Details |
|---|---|
| Revenue Growth: | 46% YoY |
| Same-Store Sales Growth: | 32% |
| E-commerce Revenue Growth: | 138% |
| Highest Monthly Revenue: | ₹1,807.00 crore (October 2025) |
| Dhanteras Single-Day Sales: | ₹277.00 crore |
| Store Count: | 66 (target: 78-80 by FY26 end) |
Valuation Landscape
Despite strong operating performance, valuations across jewellery companies remain divergent, reflecting varying market expectations and growth trajectories.
| Company: | P/E Ratio |
|---|---|
| Titan Company: | 87.00x |
| Kalyan Jewellers: | 41.00x |
| P N Gadgil: | 25.60x |
| Senco Gold: | 19.80x |
With revenues scaling rapidly and the studded jewellery mix improving, expectations remain that profitability could strengthen further, potentially narrowing these valuation gaps over time. Despite very high gold prices, organised jewellery companies are demonstrating resilience through strategic adaptations, benefiting from brand trust, store expansion, and growing online sales while unorganised players continue losing market share.
Historical Stock Returns for PN Gadgil Jewellers
| 1 Day | 5 Days | 1 Month | 6 Months | 1 Year | 5 Years |
|---|---|---|---|---|---|
| -1.49% | -5.40% | -10.39% | -7.40% | -5.49% | -29.72% |


































