NewsStocksEbixCash Partners with Lotus India Pay to Launch Co-branded Legend Card for Digital PaymentsEbixCash Partners with Lotus India Pay to Launch Co-branded Legend Card for Digital Payments
EbixCash has partnered with Lotus India Pay to launch the Legend Card, a co-branded open-loop prepaid card supporting POS, e-commerce, QR payments, and UPI transactions. The collaboration combines EbixCash's payment processing infrastructure with Lotus India Pay's customer platform, offering digital onboarding, instant virtual card access, and comprehensive security features. The launch expands EbixCash's prepaid portfolio and reflects continued innovation in India's digital payments sector.
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EbixCash, the Indian flagship subsidiary of Eraaya Lifespaces, has partnered with Lotus India Pay to launch the Legend Card, a co-branded prepaid payment solution designed to enhance digital transaction capabilities. The collaboration represents a strategic expansion of EbixCash's prepaid card portfolio in India's evolving digital payments landscape.
Card Features and Functionality
The Legend Card operates as an open-loop prepaid card, enabling usage across multiple merchant locations and digital platforms within applicable regulatory limits. The card supports comprehensive payment options to meet diverse transaction needs.
| Payment Method: | Capability |
|---|---|
| Point-of-Sale: | Merchant terminal transactions |
| E-commerce: | Online payment processing |
| QR-based Payments: | Quick response code transactions |
| UPI Integration: | Unified Payments Interface compatibility |
Technical Infrastructure and Integration
The partnership leverages the combined strengths of both companies' technological capabilities. EbixCash contributes its prepaid card issuing and payment processing infrastructure, while Lotus India Pay provides its customer platform expertise. The integrated system encompasses card issuance, transaction processing, settlement, and reconciliation within a unified framework, ensuring compliance with existing payment networks and regulatory requirements.
User Experience and Security
The Legend Card offers streamlined digital onboarding, allowing users to complete registration processes electronically and receive instant access to virtual card functionality for online and QR-based transactions. Users requiring physical card access can obtain traditional cards for use at merchant terminals.
| Security Feature: | Description |
|---|---|
| Transaction Alerts: | Real-time notification system |
| Spending Limits: | Configurable transaction controls |
| Card Management: | Block and unblock functionality |
| Digital Access: | Instant virtual card availability |
Market Positioning and Industry Context
The Legend Card launch expands the range of prepaid payment instruments available in the Indian market. Prepaid cards serve specific use cases for controlled spending and routine transactions, requiring users to load funds in advance rather than accessing credit facilities. This approach appeals to users seeking budget management tools and transaction control.
The partnership reflects ongoing activity in India's digital payments sector, where companies are developing co-branded products to address everyday payment requirements. The collaboration comes amid increasing adoption of cashless transactions and growing demand for versatile digital payment solutions that combine convenience with security features.
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