DLF Enters Senior Living Segment with ₹2,000-Crore Gurugram Project Launch
DLF Ltd announced its entry into the senior living housing segment with a ₹2,000-crore Gurugram project launching this quarter. Despite Q3 sales bookings declining to ₹419 crore from ₹12,039 crore year-on-year, management remains confident of meeting the ₹20,000-22,000 crore annual pre-sales target. The company resumed sales in 'The Dahlias' ultra-luxury project with prices rising over 25% from pre-launch levels, while planning additional launches across Gurugram, Mumbai, Panchkula and Goa.
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DLF announced its strategic entry into the senior living housing segment with plans to launch a project in Gurugram this quarter, marking a significant expansion for India's largest real estate company. The project carries an estimated revenue potential of ₹2,000 crore as part of the company's broader growth strategy.
Senior Living Project Details
Speaking at a conference call with analysts, DLF Managing Director Ashok Tyagi confirmed the upcoming launch while highlighting the strong housing demand in Gurugram, particularly for credible developers. The senior living project represents the company's first venture into this specialized housing segment.
| Project Parameter: | Details |
|---|---|
| Segment: | Senior Living Housing |
| Location: | Gurugram |
| Revenue Potential: | ₹2,000 crore |
| Launch Timeline: | Current quarter |
Sales Performance and Targets
Despite experiencing a significant decline in quarterly sales bookings, company management remains optimistic about meeting annual targets. Tyagi expressed confidence in achieving the pre-sales target of ₹20,000-22,000 crore for the current fiscal year.
| Sales Metrics: | Q3 Current Fiscal | Q3 Previous Year | 9M Current Fiscal | 9M Previous Year |
|---|---|---|---|---|
| Sales Bookings: | ₹419 crore | ₹12,039 crore | ₹16,176 crore | ₹19,187 crore |
| Change: | -96.52% | - | -16% | - |
The company attributed the subdued Q3 performance to pausing sales bookings in its ongoing ultra-luxury residential project 'The Dahlias' and the absence of new housing project launches during the quarter.
The Dahlias Project Update
DLF Home Developers MD Aakash Ohri provided updates on the company's flagship ultra-luxury project. Sales have resumed in 'The Dahlias' project from the current quarter, with significant price appreciation recorded.
| The Dahlias Metrics: | Details |
|---|---|
| Project Size: | 17 acres |
| Location: | DLF Phase 5, Gurugram |
| Total Units: | 420 apartments and penthouses |
| Units Sold (till December): | 220 apartments |
| Sales Value (till December): | ₹15,716 crore |
| Price Increase: | Over 25% from pre-launch levels |
| Launch Date: | October 2024 |
Ohri revealed that a renowned NRI recently purchased a property in this project, though the specific buyer was not disclosed. The project launched in October 2024 and has demonstrated strong market acceptance despite premium pricing.
Expansion Plans
Beyond the senior living project, DLF has outlined plans for additional launches across multiple markets. The company intends to expand its presence in Gurugram, Mumbai, Panchkula and Goa, diversifying its geographic footprint and project portfolio.
Company Performance Context
The Gurugram-based company operates through two primary business segments: the Development Business focusing on residential properties, and the Annuity Business involving commercial and retail property development and leasing. In the previous financial year 2024-25, DLF achieved record sales bookings of ₹21,223 crore, establishing a strong foundation for current expansion initiatives.
Historical Stock Returns for DLF
| 1 Day | 5 Days | 1 Month | 6 Months | 1 Year | 5 Years |
|---|---|---|---|---|---|
| -4.05% | -9.62% | -14.97% | -30.40% | -17.56% | +118.43% |
