Definedge Securities Launches ALGOSTRA Algo Trading Platform for Retail Investors
Definedge Securities has launched ALGOSTRA, India's first fully customizable retail algo trading platform with zero fees, three months after SEBI opened algorithmic trading to retail investors. The platform addresses the significant gap where institutional investors and proprietary traders dominated algo trading, generating 97% of FPI profits and 96% of proprietary trader profits in F&O during FY24, while retail investors remained largely excluded from these systematic advantages.
*this image is generated using AI for illustrative purposes only.
Definedge Securities Broking, a Pune-based stock brokerage firm, has announced the launch of ALGOSTRA, an algorithmic trading platform specifically designed for retail traders. The platform is positioned as India's first fully customizable retail trading automation platform offering zero platform fees to users.
Platform Launch and Market Context
The launch of ALGOSTRA comes three months after SEBI's framework officially opened algorithmic trading to India's retail investor base. This regulatory development has created new opportunities for retail traders to access sophisticated trading tools previously available only to institutional players.
| Platform Details: | Specifications |
|---|---|
| Platform Name: | ALGOSTRA |
| Target Users: | Retail Traders |
| Platform Fees: | Zero |
| Customization: | Fully Customizable |
| Launch Timeline: | Three months post-SEBI framework |
Market Dynamics in Algorithmic Trading
According to SEBI's study, algorithmic trading has been predominantly dominated by institutional participants. The data reveals significant profit concentration among these players during FY24:
| Participant Type: | F&O Profit Share |
|---|---|
| FPI Profits: | 97.00% |
| Proprietary Trader Profits: | 96.00% |
This dominance has left retail investors largely excluded from the systematic advantages that algorithmic trading provides, creating a significant gap in market participation.
Platform Capabilities and Vision
According to Prashant Shah, CEO & Co-founder of Definedge Securities, ALGOSTRA empowers traders to convert their trading strategies into fully automated systems with complete transparency. The platform aims to democratize access to algorithmic trading tools that have traditionally been the domain of institutional investors and proprietary trading firms.
The launch represents a significant step toward leveling the playing field between retail and institutional traders in the Indian financial markets. By providing zero-fee access to customizable automation tools, ALGOSTRA addresses the cost and accessibility barriers that have historically prevented retail participation in algorithmic trading.
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