In a significant achievement for the spirits industry, D'YAVOL Vortex has been crowned the Best New Scotch Whisky of the Year at the prestigious 2025 San Francisco Spirits Competition. The brand, which also secured a Double Gold at the same event, is making waves in the global spirits market.

Award-Winning Blend

D'YAVOL Vortex is a meticulously crafted blended Scotch that combines single malt and single grain whiskies from Scotland's renowned whisky-producing regions: Lowlands, Highlands, Speyside, and Islay. This unique composition has not only earned it top honors in San Francisco but has also garnered multiple international accolades:

Strategic Partnership

D'YAVOL Spirits, the company behind this award-winning whisky, is a joint venture that brings together some notable names in the entertainment and business world:

• Shah Rukh Khan
• Aryan Khan's D'YAVOL Luxury Collective
• Radico Khaitan
• Nikhil Kamath

This collaboration aims to develop premium spirits for global markets, with the D'YAVOL range already including a single estate vodka and blended malt Scotch. Currently, these products are available in India, UAE, and the UK, with plans for further expansion.

Market Impact

The success of D'YAVOL Vortex appears to have had a positive impact on Radico Khaitan's market performance. At the close of trading, Radico Khaitan's shares were up by ₹12.90 or 0.40%, ending at ₹3,272.50.

Upcoming Investor Interactions

According to recent corporate disclosures, Radico Khaitan's senior management is scheduled to participate in two upcoming investor events:

These interactions may provide further insights into the company's strategies and the impact of their successful ventures in the premium spirits market.

As D'YAVOL Spirits continues to gain recognition on the global stage, it will be interesting to observe how this success translates into Radico Khaitan's overall performance and market position in the coming months.

Radico Khaitan Limited, a leading player in the Indian alcoholic beverage industry, has unveiled its latest offering in the premium spirits segment - 1965 Spirit Of Victory Espresso Coffee Rum. This innovative product marks a significant step in the company's ongoing premiumization strategy and expansion of its rum portfolio.

Product Launch and Expansion Plans

The new coffee-infused rum has been introduced in Uttar Pradesh, with plans to extend its availability to Jharkhand and Haryana. Priced at ₹950 for a 750 ML bottle, the product is positioned in the premium segment, aligning with Radico Khaitan's focus on higher-margin offerings.

Market Trends and Strategic Positioning

The launch of 1965 Spirit Of Victory Espresso Coffee Rum comes at a time when coffee-inspired spirits are gaining popularity, especially among younger consumers seeking richer flavors. This move by Radico Khaitan demonstrates the company's responsiveness to evolving consumer preferences and its commitment to innovation in the premium spirits category.

Product Details

According to the company's press release, the new rum blend combines the richness of Indian rum with the bold intensity of roasted espresso coffee. The product offers a complex flavor profile, including notes of espresso, mocha, toffee, caramel, vanilla, and hazelnut, with a finish of dark chocolate truffle.

Expanding Premium Portfolio

This launch is part of Radico Khaitan's broader strategy to strengthen its position in the premium and luxury segments. The company has been actively expanding its premium offerings, with recent launches including Morpheus Super Premium Whisky and The Spirit of Kashmyr vodka.

Financial Implications

While specific financial projections for the new product were not disclosed, Radico Khaitan's focus on premium offerings has been contributing positively to its performance. In the recent quarter, the company reported a 22% volume growth and 24% value growth in its Prestige & Above category, indicating strong traction in the premium segment.

Market Response and Future Outlook

The initial response to 1965 Spirit Of Victory Espresso Coffee Rum in Uttar Pradesh will be closely watched by investors and industry analysts. Its performance could provide insights into consumer acceptance of innovative flavors in the Indian spirits market and potentially influence Radico Khaitan's future product development strategies.

As Radico Khaitan continues to diversify its premium portfolio, the success of products like 1965 Spirit Of Victory Espresso Coffee Rum could play a crucial role in driving the company's growth and profitability in the coming quarters.