Indusind Bank , in partnership with CRED, has unveiled a groundbreaking credit card program, introducing the CRED IndusInd Bank RuPay Credit Card. This new offering is set to revolutionize the credit card landscape for digital-savvy consumers, providing an unparalleled rewards experience across all e-commerce platforms.

Rewards and Benefits

The CRED IndusInd Bank RuPay Credit Card offers an impressive 5% rewards on all e-commerce transactions, setting it apart from traditional credit cards that often limit rewards to specific merchants. Additionally, cardholders will earn 1% rewards on offline purchases, including UPI transactions through CRED Scan and Pay.

One of the card's standout features is its flexible redemption options. Cardholders can redeem their points across:

• 500+ CRED pay merchants
• 2,000+ products on the CRED store
• Flights powered by Ixigo
• 800,000+ hotels powered by Expedia

Each point earned is equivalent to one rupee, making the redemption process straightforward and valuable for users.

Seamless Application Process

The card boasts a user-friendly onboarding experience with zero joining fees and a quick 2-minute application process. This efficiency aligns with CRED's commitment to providing a frictionless financial experience for its members.

Target Audience and Accessibility

CRED, known for its exclusive membership, serves over 1.5 crore affluent Indians. The platform restricts access to individuals with high credit scores, ensuring a curated community of creditworthy consumers. This new credit card program is designed to cater to the sophisticated needs of digital natives who frequently engage in online shopping and seek optimized rewards for their spending habits.

Partnership Synergy

IndusInd Bank brings its banking expertise and extensive network to this partnership. The bank serves approximately 42 million customers through 3,110 branches and 3,052 ATMs across India. This collaboration leverages IndusInd Bank's financial prowess and CRED's innovative approach to create a premium credit card experience.

Executive Insights

Kunal Shah, founder of CRED, emphasized the card's unique positioning: "The new CRED credit card program turns every online spend into an act of self-expression, with rewards that follow taste, not terms. Instant redemption upgrades every transaction, merging product, platform, and privilege into a seamless lifestyle extension."

Soumitra Sen, Country Head – Consumer Banking & Marketing at IndusInd Bank, highlighted the synergy between the two brands: "The IndusInd–CRED partnership is a natural fit – both brands share a DNA of innovation, exclusivity, and premium experiences. Together, this co-brand will capture the fast-growing e-commerce and affluent spend segment, positioning the card as the default choice at checkout."

RuPay's Role

Sohini Rajola, Executive Director – Growth at NPCI, underscored RuPay's commitment to innovation: "RuPay is committed to building payment experiences that reflect the aspirations of India's digital-first consumers. The launch of the CRED IndusInd Credit Card marks another step in that journey bringing flexibility, instant rewards, and seamless redemption into everyday use."

This new credit card offering from CRED and IndusInd Bank represents a significant step forward in the Indian fintech and banking sectors, catering to the evolving needs of affluent, digitally-savvy consumers while promoting financial discipline through a rewards-based system.

Indusind Bank , one of India's leading private sector banks, witnessed a significant block trade on the National Stock Exchange (NSE) today. The transaction involved approximately 996,237 shares of the bank, highlighting substantial investor interest in the stock.

Block Deal Details

The block trade was executed at a price of ₹756.70 per share, resulting in a total transaction value of ₹75.39 crore. This deal represents a notable movement in IndusInd Bank's shares, potentially indicating a shift in institutional or large investor holdings.

Market Implications

Block deals of this magnitude often attract attention from market participants as they can signal:

• Changes in institutional investor positions
• Potential shifts in market sentiment towards the stock
• Liquidity in the counter for large transactions

While the identities of the buyers and sellers in this block deal remain undisclosed, as is typical in such transactions, the trade's size suggests it was likely executed by institutional investors or high net-worth individuals.

About IndusInd Bank

IndusInd Bank is a major player in the Indian banking sector, known for its wide range of banking products and services catering to both retail and corporate clients. The bank has been focusing on expanding its digital banking capabilities and strengthening its presence across various segments of the financial services industry.

Investors and market analysts will be keenly watching for any potential impact this block deal might have on IndusInd Bank's stock price and trading patterns in the coming days. However, it's important to note that block deals, while significant, do not necessarily indicate a change in the company's fundamentals or overall market perception.

As always, investors are advised to conduct their own research and consider their financial goals before making investment decisions based on market movements or block deals.