Colgate Palmolive has announced a significant partnership with the Trained Nurses' Association of India (TNAI), marking a major step towards integrating oral health into the primary healthcare framework. This collaboration brings together India's leading oral care brand with the world's largest nursing community, potentially revolutionizing the approach to oral health in the country.

Expanding Oral Health Reach

The partnership between Colgate Palmolive and TNAI is set to leverage the vast network of trained nurses across India. TNAI, recognized as the world's largest nursing community, provides Colgate Palmolive with an unprecedented opportunity to extend its oral health initiatives to a broader population.

Integration into Primary Healthcare

A key focus of this collaboration is the integration of oral health into the primary healthcare system. This strategic move acknowledges the critical role of oral health in overall well-being and aims to make it a fundamental part of primary care services.

Empowering Nurses in Oral Health

By partnering with TNAI, Colgate Palmolive is positioning itself to empower nurses with enhanced knowledge and skills in oral health care. This initiative could lead to improved oral health awareness and practices among patients across various healthcare settings.

Potential Impact on Public Health

The partnership between Colgate Palmolive and TNAI has the potential to significantly impact public health in India. By incorporating oral health into primary care, this initiative may lead to earlier detection of oral health issues, better preventive care, and improved overall health outcomes for the population.

Corporate Social Responsibility

This collaboration showcases Colgate Palmolive's commitment to corporate social responsibility. By investing in partnerships that have the potential to create widespread positive impact, the company is reinforcing its position not just as a market leader in oral care products, but also as an organization dedicated to improving public health.

The partnership between Colgate Palmolive and the Trained Nurses' Association of India represents a forward-thinking approach to oral health care. As this initiative unfolds, it will be interesting to observe its impact on both the healthcare landscape and Colgate Palmolive's market position in India's oral care sector.

Colgate-Palmolive India , a leading oral care company, has announced a groundbreaking partnership with The Trained Nurses' Association of India (TNAI), the world's largest nursing community, to integrate oral health into the primary healthcare framework. This collaboration marks a significant step towards improving oral health awareness and care across India.

A Landmark Initiative

The partnership, formalized through a Memorandum of Understanding (MoU), aims to equip over 500,000 nurses and midwives with essential oral health education by 2026. This initiative is part of Colgate's broader Oral Health Movement (OHM), which seeks to address the critical need for improved oral hygiene practices in India.

Addressing a Pressing Need

The collaboration comes at a crucial time, as recent research highlights significant gaps in oral health practices across the country:

• 80% of the urban population does not brush their teeth twice a day
• 55% of the rural population does not brush their teeth daily
• 91% of the rural populace did not receive any dental care in the previous year

Comprehensive Training Program

To tackle these challenges, Colgate, in collaboration with other organizations, is implementing a five-module e-learning course. This course will be delivered through TNAI's platform and the World Continuing Education Alliance (WCEA) network, ensuring widespread reach and accessibility.

Key Figures Speak

Mr. Gunjit Jain, Executive Vice President of Marketing at Colgate-Palmolive India, emphasized the importance of this initiative: "Oral health is integral to overall well-being, yet it is often overlooked. Nearly three out of four Indians are at high risk of dental problems. Nurses and midwives, with their trust and reach in communities, can play a pivotal role in early detection and education."

Mrs. Annie Kumar, National President of TNAI, and Mrs. Evelyn P. Kannan, Secretary General of TNAI, welcomed the collaboration, stating that it "reflects TNAI's commitment to equipping India's nursing and midwifery workforce with the competencies needed to advance public health and improve the well-being of communities nationwide."

Long-term Impact

This partnership is expected to have far-reaching effects on India's oral health landscape:

1. Enhanced Skill Set: Nurses and midwives will be better equipped to provide oral health education to patients.
2. Community Outreach: The initiative will serve communities in dire need of oral health care and education.
3. Data-Driven Approach: Leveraging the OHM data, the program has the potential to map the country's oral health status at the pincode level.

Colgate's Commitment to Sustainability

As part of its ongoing commitment to sustainability and community well-being, Colgate-Palmolive India has also been making strides in:

• Reducing plastic waste and promoting recyclability
• Conserving water and energy at manufacturing facilities
• Empowering women with financial and digital literacy
• Enhancing children's oral health through the Colgate Bright Smiles, Bright Futures® program

This partnership with TNAI further solidifies Colgate-Palmolive India's position as a leader in promoting oral health and overall well-being in the country. By educating healthcare professionals and integrating oral health into primary care, the company is taking a significant step towards a healthier future for millions of Indians.