Brokerages Downgrade ITC Amid Tax Concerns, Remain Bullish on Devyani International and Capital Goods
Brokerages issued mixed sector recommendations with ITC facing widespread downgrades due to cigarette excise tax hikes of 20-65%, prompting target price cuts from ₹534 to ₹415 by Nuvama and similar reductions by other firms. Devyani International received positive coverage with Emkay maintaining Buy rating citing merger synergies worth 15% of combined EBITDA. Capital goods sector gained strong support from Jefferies expecting 10% infrastructure capex CAGR over FY26-29, with Buy ratings on Siemens Energy, HAL, and others. Morgan Stanley remains optimistic on Indian markets with Nifty target of 28,500 by December 2026.

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Multiple brokerages have released comprehensive sector views and stock recommendations, with cigarette taxation concerns dominating ITC coverage while positive outlooks emerge for quick-service restaurants and capital goods.
ITC Faces Widespread Downgrades on Tax Concerns
The cigarette major received predominantly negative coverage from brokerages following steep excise duty hikes. The tax increases have prompted significant target price cuts and rating downgrades across the board.
| Brokerage | Rating Change | New Target Price | Previous Target Price | Key Concern |
|---|---|---|---|---|
| Nuvama | Hold (from Buy) | ₹415 | ₹534 | Tax hike over 30% |
| PhillipCapital | Reduce (from Buy) | ₹348 | ₹528 | Volume decline 12.5% in FY27 |
| Emkay | Reduce (from Add) | ₹350 | ₹475 | Portfolio-wide price hikes 32% |
| Motilal Oswal | Neutral (from Buy) | ₹400 | ₹515 | Valuation multiple reset |
| JPMorgan | Neutral (from Overweight) | ₹375 | ₹475 | Limited upside 6-9 months |
The excise duty on filter cigarettes has been raised to ₹2,100-8,500 per thousand sticks depending on length, representing increases of 20-65% across categories. Most brokerages expect this to necessitate price hikes of 25-35% to maintain margins, potentially leading to significant volume declines and consumer down-trading to cheaper variants.
DAM Capital and Macquarie maintained Buy and Outperform ratings respectively, though both cut target prices. DAM Capital expects the adverse volume impact to become visible from Q1FY27, while building in 7% volume de-growth for FY27. Macquarie noted that moderating leaf tobacco costs could offer some margin cushion despite growth concerns.
Devyani International Gains Positive Coverage
The quick-service restaurant operator received encouraging assessments from brokerages focusing on merger synergies and growth prospects.
| Brokerage | Rating | Target Price | Key Highlight |
|---|---|---|---|
| Emkay | Buy | ₹190 | Cost savings 15% of combined EBITDA |
| Antique | Hold | ₹142 | Merged entity target ₹151 |
Emkay emphasized that merger and brand negotiations are expected to deliver sizable scale and synergies, with the combined entity having similar scale and growth prospects as Jubilant FoodWorks. The brokerage estimates significant cost savings at around 15% of combined EBITDA, with shareholders of both companies expected to benefit equally from synergies.
Capital Goods Sector Receives Strong Support
Jefferies maintained a constructive stance on the capital goods sector, expecting infrastructure and industrial capex CAGR of 10% over FY26-29 versus 6% over FY24-26.
| Company | Rating | Target Price | Expected EPS CAGR |
|---|---|---|---|
| Siemens Energy | Buy | ₹3,700 | ~40% (FY25-28) |
| Hitachi Energy | Buy | ₹25,000 | ~71% (FY25-28) |
| HAL | Buy | ₹6,220 | ~19% (five-year) |
| L&T | Buy | ₹4,715 | Strong visibility |
| KEI Industries | Buy | ₹5,460 | Holistic capex play |
The brokerage highlighted power transmission & distribution and defence capex as remaining strong drivers. Siemens Energy is expected to benefit from operating leverage and robust power capex pipeline, while HAL offers five-year growth visibility driven by indigenisation initiatives.
Broader Market Strategy and Pharma Updates
Morgan Stanley expects earnings to beat expectations with scope for further government reforms and potential US trade deals. The firm remains overweight on lenders and discretionary consumption, noting that India's relative valuations have corrected meaningfully and may have troughed in October.
In pharmaceuticals, Jefferies noted that Zydus remains confident of growing US revenues in FY27 despite a high FY26 base, while Emcure is well-placed to deliver low double-digit revenue growth with EBITDA margin expansion. JPMorgan maintained an Underweight rating on Dr Reddy's Laboratories with a target price of ₹1,170, citing regulatory setbacks that delay entry into the US biosimilars market.
Citi set a December 2026 Nifty target of 28,500, implying 10% upside, with optimism hinging on financial sector earnings recovery driven by bottoming NIMs and faster credit growth.



























