Brightcom Group Limited has announced that its wholly owned subsidiary Online Media Solutions (OMS) has been recognized as a 'needle-moving player' in Jounce Media's 2025 industry report. The disclosure was made under Regulation 30 of the SEBI (Listing Obligations and Disclosure Requirements) Regulations, 2015.

Industry Recognition Details

The Jounce Media report analyzes trends in programmatic supply access across the digital advertising ecosystem. OMS's inclusion in this report highlights its significant role in the industry's supply access growth segment.

Performance Metrics

According to the industry report, OMS demonstrated notable performance in supply coverage expansion during December 2025. The analysis indicates an approximate 4.90% increase in supply coverage, which reflects the subsidiary's ongoing efforts to expand and optimize direct supply integrations across web and mobile app environments.

Industry Context

Jounce Media's research serves as a significant benchmark within the digital advertising industry. The research platform is widely utilized by various ecosystem participants for comprehensive market analysis.

Key User Categories:

• Publishers seeking market insights
• Digital advertising platforms
• Advertisers and media buyers
• Industry analysts and researchers

Research Applications

The Jounce Media platform provides essential data services that support strategic decision-making across the programmatic advertising landscape.

Company Statement

Brightcom Group views this recognition as a third-party industry observation and has made this disclosure in the interest of transparency. The company emphasized its commitment to keeping shareholders informed of relevant industry-level developments relating to its operating businesses. Executive Director Raghunath Allamsetty signed the disclosure document on January 7, 2026.

Brightcom Group has released a comprehensive explanatory presentation detailing its AdTech business model and operations, submitted to BSE and NSE under Regulation 30 of SEBI (Listing Obligations and Disclosure Requirements) Regulations, 2015. The presentation, dated January 5, 2026, represents the first in a planned series of detailed materials designed to provide institutional investors, family offices, and existing shareholders with structured insights into the company's business operations.

Business Model and Market Position

The company operates as a technology-led intermediary within the global digital advertising ecosystem, serving advertisers, publishers, and agencies. Brightcom Group's integrated platform consolidates essential functions traditionally handled by multiple intermediaries, reducing costs and improving efficiency across the advertising value chain.

The presentation highlights the company's work with major global brands including Coca-Cola, Samsung, Maruti Suzuki, Citibank, Visa, Toyota, Microsoft, Disney, and BBC, among others.

Technology Infrastructure and Platforms

Brightcom Group operates through multiple proprietary technology platforms that support the full digital advertising lifecycle. The company's technology stack includes the Compass Platform, which manages mobile, video, display, and multiple digital channels within a unified system. The Compass platform was recognized as a finalist for Best Ad Tech Tool at the Cynopsis awards.

Revenue Model and Value Proposition

The company generates revenue through multiple pricing mechanisms including CPM (impressions), CPC (clicks), and CPA/CPL (actions or leads). Brightcom Group earns through media margins, optimization spreads, performance-linked execution, and scale-driven efficiencies.

The presentation emphasizes the company's role in addressing the traditional challenge where advertising dollars flow through multiple intermediaries, with publishers typically receiving only $0.40-$0.50 for every $1.00 of advertiser spend. Brightcom's integrated approach aims to improve this efficiency by consolidating functions and reducing intermediary costs.

Strategic Objectives and Future Plans

According to the presentation, the explanatory materials series aims to place updated, structured, and contextual information about the company in the public domain. This initiative ensures that interested parties, including institutional investors and family offices seeking deeper understanding of the company's business model, have access to information on an equal and transparent basis.

The company indicated that further presentations in this series will be shared as they are finalized, suggesting an ongoing commitment to enhanced transparency and stakeholder communication. The presentation covers various aspects including market landscape, seasonality factors, financial operations, and historical background of the AdTech division.