Brightcom Group has released a comprehensive explanatory presentation detailing its AdTech business model and operations, submitted to BSE and NSE under Regulation 30 of SEBI (Listing Obligations and Disclosure Requirements) Regulations, 2015. The presentation, dated January 5, 2026, represents the first in a planned series of detailed materials designed to provide institutional investors, family offices, and existing shareholders with structured insights into the company's business operations.

Business Model and Market Position

The company operates as a technology-led intermediary within the global digital advertising ecosystem, serving advertisers, publishers, and agencies. Brightcom Group's integrated platform consolidates essential functions traditionally handled by multiple intermediaries, reducing costs and improving efficiency across the advertising value chain.

The presentation highlights the company's work with major global brands including Coca-Cola, Samsung, Maruti Suzuki, Citibank, Visa, Toyota, Microsoft, Disney, and BBC, among others.

Technology Infrastructure and Platforms

Brightcom Group operates through multiple proprietary technology platforms that support the full digital advertising lifecycle. The company's technology stack includes the Compass Platform, which manages mobile, video, display, and multiple digital channels within a unified system. The Compass platform was recognized as a finalist for Best Ad Tech Tool at the Cynopsis awards.

Revenue Model and Value Proposition

The company generates revenue through multiple pricing mechanisms including CPM (impressions), CPC (clicks), and CPA/CPL (actions or leads). Brightcom Group earns through media margins, optimization spreads, performance-linked execution, and scale-driven efficiencies.

The presentation emphasizes the company's role in addressing the traditional challenge where advertising dollars flow through multiple intermediaries, with publishers typically receiving only $0.40-$0.50 for every $1.00 of advertiser spend. Brightcom's integrated approach aims to improve this efficiency by consolidating functions and reducing intermediary costs.

Strategic Objectives and Future Plans

According to the presentation, the explanatory materials series aims to place updated, structured, and contextual information about the company in the public domain. This initiative ensures that interested parties, including institutional investors and family offices seeking deeper understanding of the company's business model, have access to information on an equal and transparent basis.

The company indicated that further presentations in this series will be shared as they are finalized, suggesting an ongoing commitment to enhanced transparency and stakeholder communication. The presentation covers various aspects including market landscape, seasonality factors, financial operations, and historical background of the AdTech division.

Brightcom Group Limited has successfully completed its compliance requirements under Regulation 76 of SEBI (Depositories and Participants) Regulations, 2018, effectively resolving the regulatory issues that had prompted stock exchanges to consider shifting its equity shares to the Z/MT group. The company announced on December 29, 2025, that compliance has been achieved for both quarters ended June 30, 2025, and September 30, 2025.

Resolution of Compliance Issues

The compliance completion comes as a direct response to BSE Notice No. 20251222-31 and NSE Circular Ref. No: 2495/2025 dated December 22, 2025, which had proposed shifting Brightcom Group's equity shares to the Z/MT group due to non-compliance with depositories regulations. The company has now confirmed internal verification of documents submitted on December 26, 2025.

Expected Exchange Actions

Following the successful compliance completion, Brightcom Group expects stock exchanges to issue a public notice canceling the proposed movement to Z group by December 31, 2025. This development effectively prevents the company's shares from being shifted to the restricted trading category, maintaining normal trading status for investors.

Regulatory Background and Resolution

The original compliance issue stemmed from procedural delays during a period when Brightcom Group was addressing multiple legacy compliance alignments and system-level reconciliations. The company had previously implemented several corrective measures, including coordination with depositories and the Registrar and Transfer Agent, strengthening of internal compliance monitoring processes, and enhancement of review procedures.

The successful resolution demonstrates the effectiveness of the remedial actions undertaken by the company's management. Raghunath Allamsetty, Executive Director with DIN: 00060018, signed the compliance intimation, reflecting continued senior management involvement in regulatory matters.

Corporate Governance Commitment

The timely resolution of the Regulation 76 compliance requirements reinforces Brightcom Group's commitment to maintaining high standards of corporate governance and regulatory adherence. The company's ability to complete the compliance process ahead of the December 30, 2025 deadline showcases improved internal processes and proactive regulatory management.