Bright Outdoor Media Limited has strengthened its premium media portfolio through a strategic partnership for developing a new high-visibility hoarding site at Naigaon, Maharashtra. The project, awarded under a tender from Western Railway, represents the company's collaborative growth strategy in expanding outdoor advertising assets across key infrastructure corridors.

Strategic Location and Infrastructure Details

The new advertising structure will be developed on vacant land located at the South-West of Naigaon Road Over Bridge (ROB), offering exceptional exposure to high-density commuter and vehicular traffic. The site features optimal positioning for capturing traffic flow to and from Vasai, Virar, and Nala Sopara during both morning and evening peak hours.

Engineering and Safety Standards

The hoarding structure will be designed and installed in compliance with stringent engineering and safety standards. The development ensures adherence to structural stability requirements, wind-load resistance specifications, and operational safety norms in line with applicable regulatory and industry guidelines.

Market Positioning and Growth Strategy

This initiative marks a significant milestone in Bright Outdoor Media's collaborative growth approach through partnerships with established industry players. The strategic alliance combines operational expertise, local market insights, and infrastructure capabilities to deliver comprehensive outdoor advertising solutions. The company has been working extensively with Indian Railways across Mumbai, successfully executing multiple outdoor media advertising tenders.

Naigaon's Emerging Infrastructure Landscape

Naigaon is transforming into one of the Mumbai Metropolitan Region's emerging residential and transit-driven growth corridors. The region is experiencing accelerated urbanization driven by several key factors:

• Ongoing rail connectivity enhancements under Western Railway
• Increasing residential developments
• Road network upgrades
• Improved last-mile connectivity
• Rising commuter density

The strategic location near the Naigaon ROB positions this hoarding at the center of an infrastructure-led expansion zone, ensuring sustained visibility as the locality gains commercial and residential momentum.

Management Commentary

Dr. Yogesh Lakhani, Chairman & Managing Director of Bright Outdoor Media Limited, commented on the development: "This strategic partnership reflects Bright Outdoor Media's vision of collaborative growth and expanding premium outdoor media assets across key infrastructure hubs. The Naigaon site is a strong addition to our portfolio, reinforcing our commitment to delivering high-impact and future-ready advertising solutions for brands."

With this addition, Bright Outdoor Media continues enhancing its premium footprint across emerging transit corridors, further consolidating its leadership position in the rapidly evolving out-of-home advertising landscape.

Bright Outdoor Media has received a substantial acquisition disclosure from Aegis Investment Fund PCC under Regulation 29 of SEBI (Substantial Acquisition of Shares and Takeovers) Regulations, 2011. The disclosure reveals a reduction in the fund's shareholding through open market transactions.

Transaction Details

Aegis Investment Fund PCC sold 31,000 equity shares of Bright Outdoor Media Limited on January 30, 2026, through open market transactions. The sale represents 0.14% of the company's total share capital and voting rights.

Shareholding Pattern Changes

The transaction resulted in a decrease in Aegis Investment Fund PCC's stake in the outdoor advertising company. The fund's holding position before and after the transaction shows a marginal reduction in its ownership percentage.

Regulatory Compliance

The disclosure confirms that Aegis Investment Fund PCC does not belong to the promoter or promoter group of Bright Outdoor Media Limited. The fund maintains its position as a significant non-promoter shareholder following the transaction.

Bright Outdoor Media Limited's shares are listed on BSE Limited, where the open market transaction was executed. The company's total voting capital remained unchanged at the time of the transaction, with the sale representing an internal transfer of existing shares in the secondary market.

Investment Fund Position

Despite the reduction, Aegis Investment Fund PCC continues to hold a substantial stake of 7.90% in Bright Outdoor Media Limited. The fund's remaining holding of 1,723,250 shares maintains its status as a significant investor in the outdoor advertising sector company.