Bira 91 Faces Leadership Crisis as Investors Push for CEO's Removal Amid Financial Turmoil
B9 Beverages, parent company of Bira 91, is experiencing a severe leadership crisis. Major investors are considering removing founder and CEO Ankur Jain due to mounting losses and governance concerns. A costly name change in late 2023 led to sales halts and ₹80 crore in unsellable inventory. The company reported a 23% revenue drop to ₹638 crore and a net loss of ₹748 crore in FY24. Over 250 employees have petitioned for Jain's removal, with unpaid salaries reaching ₹50 crore. The workforce has been halved, vendor payments have defaulted, and IPO plans have been shelved. Bira 91 is in talks to raise $132 million to clear dues and restart operations.

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In a significant development for the Indian craft beer industry, B9 Beverages, the parent company of popular brand Bira 91, is facing a severe leadership crisis. Large institutional investors, including Kirin Holdings and Peak XV Partners, are reportedly in discussions to remove founder and CEO Ankur Jain from his position. This move comes in the wake of mounting losses and growing concerns over the company's governance.
The Catalyst: A Costly Name Change
The crisis at Bira 91 stems from a corporate name change initiated in late 2023. This seemingly routine administrative action had far-reaching consequences:
- The company was forced to reapply for licenses across all states where it operates.
- Sales came to a halt during this process.
- Approximately ₹80 crore worth of inventory became unsellable.
Financial Repercussions
The impact of this error on the company's financials has been severe:
Metric | FY24 Performance |
---|---|
Revenue | ₹638 crore (23% drop) |
Net Loss | ₹748 crore |
Employee Unrest and Operational Challenges
The company's troubles have extended beyond its balance sheet:
- Over 250 employees have petitioned for Jain's removal.
- Unpaid salaries amount to approximately ₹50 crore.
- Vendor payments have defaulted.
- The workforce has been cut by more than half.
- Previously planned IPO has been shelved after BlackRock withdrew its participation.
Fundraising Efforts
In an attempt to address its financial woes, Bira 91 is:
- In advanced talks to raise $132 million from Global Emerging Markets group.
- Aiming to use these funds to clear dues and restart operations.
Management's Response
Despite the mounting pressure, Ankur Jain has defended his leadership. He stated that his focus remains on:
- Completing the ongoing fundraising efforts.
- Protecting the interests of the company's employees.
This situation at Bira 91 highlights the critical importance of careful corporate governance and the potential consequences of administrative oversights in the competitive craft beer industry. As the company navigates through this challenging period, the outcome of the leadership discussions and fundraising efforts will be crucial in determining its future trajectory.