BigBasket Completes Dark Patterns Audit, Submits Compliance Declaration
BigBasket, a subsidiary of Tata Consumer Products, has completed a self-audit of its quick commerce platform to identify and eliminate dark patterns. The company has submitted a compliance declaration to the Ministry of Consumer Affairs. This audit aligns with the Central Consumer Protection Authority's guidelines for e-commerce companies. BigBasket serves over 10 million customers across 60+ cities, offering 20,000+ products with 10-minute delivery through 700+ dark stores. Tata Consumer Products' shares were trading at ₹1,135.50 on the NSE, down 0.58% from the previous close.

*this image is generated using AI for illustrative purposes only.
Tata Consumer Products' subsidiary, BigBasket, has taken a significant step towards ensuring consumer protection in the e-commerce space. The company recently announced the completion of a self-audit of its quick commerce platform, focusing on identifying and eliminating dark patterns. Following this audit, BigBasket has submitted a compliance declaration to the Ministry of Consumer Affairs.
Understanding Dark Patterns
Dark patterns are deceptive design elements in user interfaces that trick users into taking unintended actions. These practices can compromise consumer choice and lead to unfair advantages for e-commerce platforms.
Audit and Compliance
The self-audit conducted by BigBasket aligns with the directives issued by the Central Consumer Protection Authority (CCPA). These guidelines require e-commerce companies to perform regular audits to prevent misleading digital practices.
BigBasket's Market Presence
BigBasket, owned by TATA Enterprise, has established a significant presence in the Indian e-commerce market:
Metric | Value |
---|---|
Customers Served | Over 10 million |
Cities Covered | 60+ |
Dark Stores | 700+ |
Product Range | 20,000+ items |
Delivery Time | 10-minute delivery |
The platform offers a wide range of products, including groceries, fresh produce, medicines, fashion items, electronics, and beauty products.
Market Impact
As of Tuesday morning, Tata Consumer Products, the parent company of BigBasket, saw its shares trading at ₹1,135.50 on the National Stock Exchange (NSE). This represents a decrease of ₹6.60 or 0.58% from the previous close.
Implications for E-commerce
BigBasket's proactive approach in conducting this audit and submitting a compliance declaration demonstrates the growing importance of ethical digital practices in the e-commerce sector. As regulatory bodies increase their scrutiny of online platforms, such initiatives are likely to become more common across the industry.
This move by BigBasket not only ensures alignment with regulatory requirements but also reinforces consumer trust in the platform. As e-commerce continues to grow rapidly in India, maintaining transparency and fair practices will be crucial for long-term success and customer loyalty.