Balaji Telefilms Limited has strengthened its board composition with the appointment of Mr. Pankaj Baikunthnath Chaturvedi as Additional Director (Non-Executive Independent Director). The Board of Directors approved this strategic appointment on December 30, 2025, through a resolution passed by circulation, marking a significant addition to the company's leadership structure.

Appointment Details

The appointment follows the recommendation of the Nomination and Remuneration Committee and is subject to approval by the company's members. The key parameters of the appointment are outlined below:

Independence and Compliance

Mr. Chaturvedi has provided a declaration confirming that he meets the independence criteria under Section 149(6) of the Companies Act, 2013, read with the Rules made thereunder and Regulation 16(1)(b) of the Listing Regulations. The company has also confirmed that he is not debarred from holding the office of Director by virtue of any order passed by SEBI or any other regulatory authority, in accordance with the circular issued by the Stock Exchanges dated June 20, 2018.

Professional Background

Mr. Chaturvedi brings extensive leadership experience from the Food and Beverage industry to Balaji Telefilms. He currently serves as the Chief Executive Officer – India, Turkey and MENA at Rich Products and Solutions Private Limited, where he has been instrumental in driving strategic growth initiatives across these regions.

Leadership Philosophy and Approach

Mr. Chaturvedi is recognized for his leadership capabilities and emotional intelligence, particularly in fostering strong stakeholder relationships. His professional approach emphasizes:

• Culture of collaboration and continuous learning
• Environment that nurtures personal and professional growth
• Focus on associates, business partners, and customers
• Strategic growth initiatives across multiple regions

The appointment reinforces Balaji Telefilms' commitment to strengthening its board with experienced professionals who can contribute to the company's strategic direction and governance practices.

Balaji Telefilms Limited , a veteran in the Indian entertainment industry, has reported a significant decline in its quarterly revenue for Q2 FY26, along with a strategic rebranding of its recently launched astrology application.

Financial Performance

The company's revenue for Q2 FY26 stood at INR 48.80 crores, marking a substantial decrease from INR 144.00 crores in the same quarter last year. This decline was primarily attributed to the conclusion of three mature TV series during the quarter. The company posted a loss after tax of INR 4.90 crores.

Despite the revenue drop, Balaji Telefilms maintains a strong financial position with cash reserves of INR 137.00 crores. The company's order book for its digital B2B business remains robust at approximately INR 300.00 crores.

Segment-wise Performance

Strategic Initiatives

1. Balaji Studio Launch: The company has introduced Balaji Studio, a specialized production division designed as a new generation content engine for TV and digital platforms across India.

2. Digital Expansion: Balaji Telefilms launched two new apps:

   • Kutingg: A family-friendly app for short-form content streaming
   • Balaji Astro Guide (Rebranded from AstroVani): A premium astrology application

3. Content Pipeline: The company has a diverse movie pipeline targeting both domestic and international markets, with several high-profile projects in production.

Rebranding of Astrology App

Balaji Telefilms announced the rebranding of its premium astrology application from 'AstroVani by Balaji' to 'Balaji Astro Guide'. This strategic move aims to reinforce brand trust and ensure unmistakable recognition in the spirituality-tech ecosystem.

Sanjay Dwivedi, Group CEO and Group CFO of Balaji Telefilms Ltd, stated, "The transition to Balaji Astro Guide is a step in reinforcing our brand's strategic positioning within the spirituality-tech ecosystem. The new nomenclature strengthens brand recall, eliminates ambiguity, and positions the platform as a direct, authoritative guide for astrology, numerology, and spiritual insights under the trusted Balaji umbrella."

Future Outlook

Management expects a recovery from the next financial year, driven by upcoming movie releases and digital content partnerships. The company is focusing on scaling its movie and digital businesses while maintaining leadership in television.

Conclusion

While Balaji Telefilms faces short-term challenges due to the conclusion of mature TV series, the company's strong cash reserves, robust order book, and strategic initiatives in the digital and movie segments position it for potential growth in the coming financial year. The rebranding of its astrology app further demonstrates the company's commitment to strengthening its digital presence and diversifying its content offerings.