Bajaj Finance has reported substantial growth in its deposit portfolio, with total deposits reaching approximately ₹71,000 crore by December 31, 2024. This marks a significant increase from the previous year's deposit base of ₹68,797 crore, reflecting the company's strengthening position in the deposit mobilization segment.

Deposit Portfolio Performance

The growth in deposits demonstrates Bajaj Finance's continued success in attracting customer funds and expanding its deposit franchise. The company's deposit base has shown consistent upward trajectory, indicating strong customer confidence in the financial institution.

Strategic Significance

The increase in deposit levels is particularly significant for Bajaj Finance as it provides a stable and cost-effective source of funding for the company's lending operations. A robust deposit base enables the financial services company to maintain healthy net interest margins while supporting its growth initiatives across various lending segments.

Market Position

This deposit growth reinforces Bajaj Finance's position as a prominent player in India's non-banking financial services sector. The company's ability to consistently attract deposits reflects its brand strength and customer trust, which are crucial factors in the competitive financial services landscape.

The reported figures indicate Bajaj Finance's continued focus on building a diversified funding profile, with deposits playing an increasingly important role in its overall funding strategy alongside other sources of capital.

Bajaj Finance has reported significant growth in its customer base, reaching 115.40 million customers by December 31, 2025. This represents a substantial increase from the 97.12 million customers recorded by December 31, 2024, demonstrating the company's strong customer acquisition capabilities and market expansion strategy.

Customer Base Growth Performance

The financial services company added 4.76 million new customers during the third quarter of FY26, contributing to the overall annual growth. This quarterly addition reflects the company's continued momentum in expanding its reach across various customer segments and financial products.

Market Expansion Strategy

The substantial customer base expansion of 18.28 million customers over the year indicates Bajaj Finance's successful penetration into new markets and customer segments. The company's ability to consistently add millions of customers quarterly demonstrates its robust distribution network and product appeal across diverse demographics.

Business Implications

This customer growth trajectory positions Bajaj Finance favorably in the competitive financial services landscape. The addition of 4.76 million customers in a single quarter suggests strong operational efficiency in customer onboarding processes and effective marketing strategies. The expanded customer base provides a larger foundation for cross-selling opportunities and revenue generation across the company's comprehensive financial products portfolio.