Bajaj Consumer Care has announced an ambitious expansion strategy during its recent conference call, outlining plans to significantly strengthen its market presence across India. The consumer goods company has set clear targets for geographic expansion while continuing its strategic Go-To-Market initiatives.

Strategic Expansion Framework

The company has established a comprehensive growth plan targeting direct coverage expansion of approximately 10% annually over the next four to five years. This systematic approach demonstrates Bajaj Consumer Care's commitment to methodical market penetration and sustainable growth.

Aarohan GTM Exercise Progress

The company's Aarohan Go-To-Market exercise is currently in various stages of implementation across different states. This phased approach allows for strategic market entry and optimization of distribution channels based on regional requirements.

The GTM exercise implementation shows varied progress:

• Some components have concluded in specific states during the current year
• Other phases remain ongoing across different regions
• The staggered approach enables focused resource allocation

Market Expansion Strategy

Bajaj Consumer Care's expansion plan reflects a measured approach to market growth, balancing aggressive targets with sustainable implementation. The 10% annual growth target for direct coverage indicates the company's confidence in its distribution capabilities and market demand for its products.

The strategic focus on direct coverage expansion suggests the company aims to reduce dependency on intermediaries while improving margin control and customer relationships. This approach typically enables better brand positioning and enhanced market feedback mechanisms.

Implementation Timeline

The four to five-year timeline for the expansion initiative provides sufficient flexibility for market adaptation while maintaining growth momentum. The extended timeframe allows for proper infrastructure development, team building, and market education in new territories.

The ongoing nature of the Aarohan GTM exercise across different states indicates a comprehensive approach to market entry, with customized strategies for various regional markets based on local consumer preferences and distribution dynamics.

Bajaj Consumer Care Limited announced its Q3FY26 financial results for the quarter ended December 31, 2025, demonstrating strong operational performance across both standalone and consolidated metrics. The company's board of directors approved the unaudited financial results during their meeting held on January 21, 2026.

Standalone Financial Performance

The company delivered impressive growth in its standalone operations for Q3FY26. Revenue from operations increased significantly compared to the previous year, driven by robust demand across its product portfolio.

The strong revenue growth was primarily attributed to increased sales of goods, which rose to ₹28,671.82 lakhs in Q3FY26 from ₹22,557.37 lakhs in the corresponding quarter of the previous year. Total expenses for the quarter stood at ₹23,410.37 lakhs, reflecting efficient cost management despite increased business activity.

Nine-Month Performance Analysis

For the nine-month period ended December 31, 2025, the company maintained its growth trajectory with substantial improvements in key financial metrics.

The nine-month results showcased consistent performance improvement, with the company successfully expanding its market presence while maintaining profitability margins.

Consolidated Results Highlight Group Performance

The consolidated financial results, which include the company's subsidiaries, demonstrated even stronger performance metrics for the quarter.

The consolidated results reflected the contribution from the company's subsidiaries, including Vishal Personal Care Limited, which became a wholly-owned subsidiary following the completion of the remaining 51% equity acquisition in May 2025.

Key Business Developments

Several significant corporate developments shaped the company's performance during the period:

• Subsidiary Acquisition: The company completed the acquisition of the remaining 51% equity stake in Vishal Personal Care Limited for ₹6,209.57 lakhs on May 16, 2025, making it a wholly-owned subsidiary
• Demerger Scheme: The board approved a scheme of arrangement on July 24, 2025, for demerging Vishal Personal Care Limited's manufacturing and distributor undertaking, subject to regulatory approvals
• Labour Code Implementation: The company assessed and recognized the impact of new labour codes that became effective from November 21, 2025

Operational Efficiency and Cost Management

The company demonstrated strong operational efficiency during the quarter. Key expense categories showed controlled growth relative to revenue expansion:

• Advertising and Sales Promotion: ₹4,536.29 lakhs in Q3FY26 versus ₹3,300.83 lakhs in Q3FY25
• Employee Benefit Expenses: ₹2,872.27 lakhs compared to ₹2,573.57 lakhs in the previous year
• Cost of Materials Consumed: ₹7,897.09 lakhs against ₹7,547.88 lakhs in Q3FY25

The company maintained its focus on a single business segment of "Cosmetics, Toiletries and Other Personal Care products," with no reportable segments under Ind-AS 108. The financial results were prepared in compliance with Indian Accounting Standards and received an unmodified review report from the statutory auditors.