Ather Energy has announced plans to increase the prices of its electric scooters by up to ₹3,000, with the new pricing structure set to take effect starting January. This pricing adjustment represents a significant development for the electric vehicle manufacturer as it navigates the evolving market landscape.

Price Adjustment Details

The company's decision to implement a price increase affects its scooter portfolio, with the maximum increase capped at ₹3,000. The timing of this adjustment, scheduled for January implementation, suggests strategic planning around the new calendar year period.

Market Context

This pricing decision comes at a time when the electric vehicle industry is experiencing various market pressures and operational challenges. The announcement reflects Ather Energy's approach to balancing market positioning with business sustainability in the competitive EV sector.

Company Background

Ather Energy operates in the automobile sector as an electric vehicle manufacturer, focusing primarily on electric scooters. The company has established itself as a notable player in India's growing electric mobility market, with its products catering to urban transportation needs.

Ather Energy has received board approval for the incorporation of a wholly owned subsidiary (WOS) focused on insurance corporate agent business. The board meeting held on December 19, 2025, formally approved this strategic expansion with an initial investment commitment of up to ₹8.00 crores.

Board Meeting and Regulatory Compliance

The board of directors meeting commenced at 12:20 PM (IST) and concluded at 1:20 PM (IST) on December 19, 2025. The company has intimated both NSE and BSE about this development under Regulation 30 of SEBI (Listing Obligations and Disclosure Requirements) Regulations, 2015.

Subsidiary Structure and Operations

The proposed WOS will be incorporated as a company limited by shares under the Companies Act, 2013. The subsidiary will operate in the capacity of a corporate agent, offering and facilitating insurance policies to leverage Ather Energy's existing customer base.

Required Regulatory Approvals

The incorporation process requires two key approvals:

• Approval for incorporation from the Registrar of Companies (ROC) under the Companies Act, 2013
• Approval from Insurance Regulatory and Development Authority of India (IRDAI)

Strategic Benefits and Revenue Diversification

The insurance subsidiary is expected to deliver multiple strategic advantages for Ather Energy. The company anticipates diversification of revenue streams by leveraging its existing customer base to create recurring revenue opportunities.

The estimated initial investment of up to ₹8.00 crores demonstrates a measured approach to this expansion, with potential for further investments subject to operational scale-up. This strategic move positions Ather Energy to offer comprehensive services while maintaining focus on its core electric vehicle operations.