Amul Clarifies: Fresh Milk Prices Unchanged Despite GST Rate Cut
Amul's Managing Director, Jayen Mehta, has clarified that the recent GST rate cut will not affect fresh pouch milk prices, which already had zero GST. The price reduction will only apply to Ultra-High Temperature (UHT) milk products, previously taxed at 5%. Fresh milk prices, including Amul Gold at Rs 69 per litre and Amul Toned milk at Rs 57 per litre, will remain unchanged. The GST exemption on UHT milk is expected to reduce prices by approximately Rs 3 to 4 per litre.

*this image is generated using AI for illustrative purposes only.
In a recent development that has caught the attention of consumers and the dairy industry alike, Amul , one of India's leading dairy cooperatives, has provided clarity on the impact of the recent Goods and Services Tax (GST) rate cut on milk prices.
GST Council's Decision
The GST Council recently approved the removal of the 5% tax on packaged milk, with the new rates set to take effect from September 22. This decision was initially expected to bring relief to consumers in the form of reduced milk prices.
Amul's Clarification
However, Jayen Mehta, Managing Director of Amul, has clarified that the price change will not be as widespread as some may have anticipated. According to Mehta, the prices of fresh pouch milk will remain unchanged. This is because fresh milk already enjoyed a zero percent GST rate prior to the council's decision.
Impact on UHT Milk
The real impact of the GST rate cut will be seen in the prices of Ultra-High Temperature (UHT) milk products. These products, which previously carried a 5% GST, will now see a reduction in price due to the tax being reduced to nil.
Current Pricing
For context, Amul's current pricing structure for fresh milk remains as follows:
Product | Price |
---|---|
Amul Gold (full cream milk) | Rs 69.00 per litre |
Amul Toned milk | Rs 57.00 per litre |
Expected Price Reduction
While initial expectations suggested that the GST exemption could lead to a price reduction of approximately Rs 3.00 to 4.00 per litre, Amul has clarified that this reduction will only apply to UHT milk products. Fresh milk pouches, which make up a significant portion of daily consumer purchases, will not see any price changes.
This clarification from Amul provides important information for consumers and highlights the nuanced impact of tax policy changes on different product categories within the dairy industry. While UHT milk consumers may see some relief, the majority of fresh milk buyers will not experience any immediate price benefits from this GST rate adjustment.
Historical Stock Returns for Mauria Udyog
1 Day | 5 Days | 1 Month | 6 Months | 1 Year | 5 Years |
---|---|---|---|---|---|
-0.31% | +0.16% | -33.26% | -5.57% | -12.44% | +1,270.21% |