Households across Delhi, Mumbai, Chennai, Noida and Bangalore are increasingly renting televisions and TV units instead of buying them, driven by high purchase costs and short tenures.

Rentomojo Private Limited reported that this shift is evident in its city catalogues, where television plans start at ₹499 a month and TV unit plans from ₹59 a month. This contrasts with a combined purchase cost of ₹25,000 to ₹60,000 for a display panel and cabinet.

Rental Economics vs Ownership

The demand is concentrated in high-churn rental neighbourhoods such as Dwarka and Saket in Delhi, Powai and Andheri in Mumbai, OMR and Velachery in Chennai, Sector 62 and Sector 137 in Noida, and Whitefield and Koramangala in Bangalore. In these areas, tenure horizons are often under three years, making the cost of buying and moving furniture punitive.

A mid-range 43-to-55 inch television lists between ₹25,000 and ₹35,000 on major e-commerce platforms in August 2026. A matching TV unit adds another ₹8,000 to ₹25,000. The effective net cost of ownership includes wall-mount installation, out-of-warranty repairs and reassembly at the next flat, which often exceeds the sticker price given the low resale value after two years.

Pricing and Service Structure

Rentomojo offers bundled monthly rental lines under ₹1,500 for the combined setup on a 36-month tenure. The catalogue spans 24, 32, 40, 43, 49 and 55-inch panels across the five metros.

Minimum tenure begins at three months and extends to 36, with longer tenures carrying lower monthly rent. The plan includes free installation, free repairs, annual maintenance and free relocation. The refundable security deposit is set at one month’s rent. Payment options include card, UPI and net banking.

Operational Scale

The service backbone relies on Rentomojo’s in-house team of 1,688 technicians, carpenters and painters across a 22-city network. According to the company’s March 2026 draft red herring prospectus, the platform serves 227,511 live subscribers. This team handles display-panel service calls, cabinet refitting after relocation and annual maintenance visits.

What the Numbers Show

The data highlights a clear divergence between asset depreciation cycles and household mobility. While a display panel depreciates rapidly on a product cycle, losing value fastest during the initial ownership period, renters convert this lumpy capital expenditure into a predictable operating expense. With a combined ownership outlay of up to ₹60,000 versus a monthly rental line starting at ₹499, the financial burden shifts from long-term asset retention to short-term usage rights, aligning with the two-to-three-year address change window common in top Indian metros.

Rentomojo is seeing rising demand for centre table and chair rentals in Pune, Hyderabad, and Chennai in 2026. The shift reflects a preference for monthly subscriptions over upfront purchases among shared-tenancy households.

Rental Economics vs Ownership

The company lists chairs and stools from ₹86 a month, ergonomic office chairs from ₹136 a month, and centre tables from ₹86 a month across the three cities. This contrasts with outright purchase prices of ₹8,000 to ₹18,000 for comparable sets on major e-commerce platforms as of July 2026.

For shared flats in high-churn neighbourhoods such as Hinjewadi in Pune, HITEC City in Hyderabad, and OMR in Chennai, ownership of small furniture often results in negative exit value due to transport and resale costs. Renting converts this friction into a subscription line that ends with the lease.

Operational Scale and Plans

Rentomojo’s catalogue includes specific variants such as the Hugo Office Chair at ₹283 a month and the Alex Mesh Chair at ₹381. Delivery averages 2.54 days with professional assembly. Minimum tenure begins at three months, extending to 36 months.

The subscription includes free repairs, annual maintenance, and free relocation. Advance-payment plans offer up to 15% off. Individual items can be ended independently of wider subscriptions, allowing flexibility when flatmates exit.

What the Numbers Show

Rentomojo operates across 22 cities with 227,511 live subscribers and an in-house team of 1,688 technicians, carpenters, and painters, per its March 2026 draft red herring prospectus. The company is the largest tech-driven full-stack direct-to-consumer rental platform in India by FY25 subscription revenue and live subscribers.

Bundle economics favor tenants on small furniture. Renting alongside larger items like sofas allows logistics retrieval in one visit. This reduces the effective net cost compared to sourcing and disposing of separate low-value items across multiple moves.