Rentomojo is seeing rising demand for centre table and chair rentals in Pune, Hyderabad, and Chennai in 2026. The shift reflects a preference for monthly subscriptions over upfront purchases among shared-tenancy households.

Rental Economics vs Ownership

The company lists chairs and stools from ₹86 a month, ergonomic office chairs from ₹136 a month, and centre tables from ₹86 a month across the three cities. This contrasts with outright purchase prices of ₹8,000 to ₹18,000 for comparable sets on major e-commerce platforms as of July 2026.

For shared flats in high-churn neighbourhoods such as Hinjewadi in Pune, HITEC City in Hyderabad, and OMR in Chennai, ownership of small furniture often results in negative exit value due to transport and resale costs. Renting converts this friction into a subscription line that ends with the lease.

Operational Scale and Plans

Rentomojo’s catalogue includes specific variants such as the Hugo Office Chair at ₹283 a month and the Alex Mesh Chair at ₹381. Delivery averages 2.54 days with professional assembly. Minimum tenure begins at three months, extending to 36 months.

The subscription includes free repairs, annual maintenance, and free relocation. Advance-payment plans offer up to 15% off. Individual items can be ended independently of wider subscriptions, allowing flexibility when flatmates exit.

What the Numbers Show

Rentomojo operates across 22 cities with 227,511 live subscribers and an in-house team of 1,688 technicians, carpenters, and painters, per its March 2026 draft red herring prospectus. The company is the largest tech-driven full-stack direct-to-consumer rental platform in India by FY25 subscription revenue and live subscribers.

Bundle economics favor tenants on small furniture. Renting alongside larger items like sofas allows logistics retrieval in one visit. This reduces the effective net cost compared to sourcing and disposing of separate low-value items across multiple moves.

Fridge rentals are gaining ground across Delhi, Chennai, Bangalore and Hyderabad in 2026 as households shift toward subscription plans from Rentomojo.

The platform lists monthly plans starting at ₹524 for a single-door unit and ₹379 for a mini fridge, per its Bangalore catalogue. This contrasts with the ₹25,000 to ₹35,000 outright purchase price for a double-door model.

Demand Drivers

Demand is concentrated in high-churn rental neighbourhoods including Dwarka, Saket and Lajpat Nagar in Delhi; OMR, Adyar and Porur in Chennai; Whitefield, HSR Layout and Marathahalli in Bangalore; and HITEC City, Kondapur and Kukatpally in Hyderabad.

Two distinct requirements are driving this uptake:

• Flatmates with mixed dietary preferences increasingly keep separate storage, turning a second 190-litre unit into a practical requirement for the length of a shared lease.
• Families upgrading a primary fridge want a compact secondary unit for beverages and summer stock without absorbing the compounding cost of owning a second appliance used for only four months of the year.

Ownership vs Rental Economics

The purchase side carries costs that ownership rarely prices in:

• A single-door 190-litre unit lists at ₹15,000 to ₹22,000.
• A double-door 250-litre model lists at ₹25,000 to ₹35,000.
• Out-of-warranty repair on compressor and thermostat faults runs ₹2,500 to ₹6,000 per instance.
• Annual servicing adds ₹800 to ₹1,500.
• The resale price on a five-year-old unit often does not clear ₹4,000.

Rental economics take a different shape. Rentomojo’s plans include free repairs, annual servicing and free relocation. A rented fridge converts an unpredictable ownership cost into a fixed monthly line item.

What the Numbers Show

A worked example highlights the divergence between ownership and rental costs for a nine-month lease:

• A flatmate buying a second 190-litre fridge faces an ₹18,000 purchase, plus servicing and difficult resale, resulting in a net outlay above ₹19,000 that recovers only ₹3,000 to ₹4,000 at best.
• The same household on a monthly plan pays ₹524 for nine months, totaling ₹4,716, with servicing included and retrieval at no additional cost.

This arithmetic demonstrates that for tenure-bound renters, the monthly plan is a more predictable line item because the variable that breaks an ownership budget is often the unscheduled repair rather than the purchase price.

Operational Scale

The catalogue spans single-door 190L variants, double-door 250L to 300L variants and side-by-side higher-capacity plans. Delivery runs at a 2.54-day network average with professional installation. Minimum tenure begins at three months and extends to 36 months.

According to its March 2026 draft red herring prospectus, Rentomojo operates an in-house team of 1,688 technicians, carpenters and painters. This operational structure allows repair response to be treated as a service standard rather than relying on third-party contractors.

Advance-payment plans carry up to 15% off. A fridge can be ended independently of the wider subscription, supporting the summer-only use case where a household takes a second unit for four months and returns it at the end of the season.