Move-up homebuyers are increasingly prioritizing design, functionality, and lifestyle fit over square footage, according to a new national survey conducted by PulteGroup. The survey of 1,325 U.S. homeowners who recently purchased their next home found that a majority (51%) bought a residence the same size or smaller than their previous one. Regardless of the size change, 78% of respondents indicated their new home met or exceeded expectations, signaling a shift in how value is evaluated in the housing market.

Key Drivers and Decision Factors

Life-stage changes are a primary influence on purchasing decisions. Respondents cited a major life change, such as a growing family or aging parents (25%), as the top reason for purchasing a new home. This was followed by the feeling that the timing was right to move (24%) and the need for more space (22%). The data suggests that while younger buyers tend to purchase larger homes, older buyers increasingly opt for homes that align with their specific lifestyle needs.

Once the decision to move was made, action was often swift. More than half (56%) of buyers said they considered moving for less than a year before completing their purchase.

Prioritizing Spaces and Features

The survey highlighted specific areas of the home that drive value for buyers. The kitchen emerged as the most valuable space after moving, cited by 51% of respondents, ranking ahead of the living or family room (38%), garage (26%), and flex space (24%). When shopping for their next home, a modern or upgraded kitchen was a must-have feature for 37% of buyers, second only to location (55%).

These preferences align with trends identified in PulteGroup's Design Trends Forecast, which notes a growing gravitation toward oversized kitchen islands, integrated dining areas, and open gathering spaces. Flexible rooms, outdoor living spaces, and layouts that support evolving family needs are also gaining traction.

Buyer Satisfaction and Lifestyle Impact

The focus on intentional design appears to be yielding positive outcomes for homeowners. Nearly half (47%) of respondents said their overall comfort and enjoyment of life improved after moving. Additionally, 26% reported an improved ability to host and entertain.

"For years, moving up was often associated primarily with buying more square footage," said Angela Nuessle, national vice president of interior design at PulteGroup. "What we’re seeing today is that buyers are becoming more intentional about how they evaluate value in a home. They’re placing greater value on homes that support the way they live, whether that’s putting more emphasis on a well-designed kitchen, an increased desire for flexible spaces that meet the needs of evolving families or outdoor areas that extend everyday living."