Sarveshwar Foods Inks Deal to Procure ₹7.5 Crore Worth of Kashmir's Prized Mushkbudji Rice
Sarveshwar Foods Limited has entered a tri-party agreement with a Jammu & Kashmir-based Farmer Producer Organization and the Indian Rice Exporters Federation to procure 500 metric tons of Kashmir's aromatic Mushkbudji rice, valued at approximately ₹7.50 crores. The agreement aims to enhance the supply chain of this premium rice variety and distribute it nationwide. The collaboration seeks to promote Jammu and Kashmir's unique agricultural wealth, provide fair value to farmers, and expand the reach of this exquisite rice variety to consumers across India.

*this image is generated using AI for illustrative purposes only.
Sarveshwar Foods Limited (SFL), a leading food company specializing in quality products from Jammu & Kashmir, has announced a significant move to boost the procurement and distribution of Kashmir's aromatic Mushkbudji rice. The company has entered into a tri-party agreement with a Jammu & Kashmir-based Farmer Producer Organization (FPO) and the Indian Rice Exporters Federation (IREF) to enhance the supply chain of this premium rice variety.
Key Highlights of the Agreement
- Procurement Target: Sarveshwar Foods aims to procure 500 metric tons of Mushkbudji rice.
- Estimated Value: The deal is valued at approximately ₹7.50 crores.
- Distribution Plan: The procured rice is intended for nationwide distribution.
Collaborative Effort
The agreement brings together three key entities:
- Sagam Mushkbudji Farmer Producer Company (FPC): Representing the growers of Mushkbudji rice in Jammu and Kashmir.
- Indian Rice Exporters Federation (IREF): The apex body of rice exporters in India.
- Sarveshwar Foods Ltd: A leading food company specializing in quality products from Jammu and Kashmir.
Objectives of the MoU
The Memorandum of Understanding (MoU) outlines several key objectives:
- Establish a framework for good-faith cooperation in procuring high-quality Mushkbudji rice.
- Define product quality expectations and specifications for future definitive agreements.
- Strengthen the supply chain to directly benefit Mushkbudji rice farmers represented by the Sagam FPC.
Industry Perspectives
Mr. Rohit Gupta, Chairman of Sarveshwar Foods Limited, expressed the company's commitment to promoting Jammu and Kashmir's unique agricultural wealth. He stated, "This MoU formalizes our intent to expand the reach of this exquisite rice variety to consumers across the country."
Dr. Prem Garg, National President of IREF, highlighted the importance of connecting premium, niche agricultural produce like Mushkbudji directly to established markets. This collaboration aims to provide fair value to FPCs and enhance India's portfolio of specialty rice exports.
Mr. Shabir Ahmad Baba, the Authorized Signatory for Sagam Mushkbudji, welcomed the initiative, stating that it opens up significant opportunities for farmers and provides stability and confidence in finding deserving markets for their unique produce.
Company Background
Sarveshwar Foods Limited is an ISO 22000:2018 and USFDA certified company with various other certifications including BRC, Kosher, and NOP-USDA Organic. The company specializes in manufacturing, trading, processing, and marketing branded and unbranded basmati and non-basmati rice in domestic and international markets.
This strategic move by Sarveshwar Foods not only supports local farmers but also aims to bring the exquisite taste of Kashmir's Mushkbudji rice to a wider audience across India. As the company continues to expand its product portfolio and market reach, this agreement marks a significant step in promoting regional specialties and supporting sustainable agricultural practices.
Historical Stock Returns for Sarveshwar Foods
| 1 Day | 5 Days | 1 Month | 6 Months | 1 Year | 5 Years |
|---|---|---|---|---|---|
| -0.40% | -3.34% | -16.18% | -23.24% | -42.12% | +1,305.71% |














































