Sarveshwar Foods Inks Deal to Procure ₹7.5 Crore Worth of Kashmir's Prized Mushkbudji Rice

2 min read     Updated on 10 Nov 2025, 11:03 AM
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Overview

Sarveshwar Foods Limited has entered a tri-party agreement with a Jammu & Kashmir-based Farmer Producer Organization and the Indian Rice Exporters Federation to procure 500 metric tons of Kashmir's aromatic Mushkbudji rice, valued at approximately ₹7.50 crores. The agreement aims to enhance the supply chain of this premium rice variety and distribute it nationwide. The collaboration seeks to promote Jammu and Kashmir's unique agricultural wealth, provide fair value to farmers, and expand the reach of this exquisite rice variety to consumers across India.

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*this image is generated using AI for illustrative purposes only.

Sarveshwar Foods Limited (SFL), a leading food company specializing in quality products from Jammu & Kashmir, has announced a significant move to boost the procurement and distribution of Kashmir's aromatic Mushkbudji rice. The company has entered into a tri-party agreement with a Jammu & Kashmir-based Farmer Producer Organization (FPO) and the Indian Rice Exporters Federation (IREF) to enhance the supply chain of this premium rice variety.

Key Highlights of the Agreement

  • Procurement Target: Sarveshwar Foods aims to procure 500 metric tons of Mushkbudji rice.
  • Estimated Value: The deal is valued at approximately ₹7.50 crores.
  • Distribution Plan: The procured rice is intended for nationwide distribution.

Collaborative Effort

The agreement brings together three key entities:

  1. Sagam Mushkbudji Farmer Producer Company (FPC): Representing the growers of Mushkbudji rice in Jammu and Kashmir.
  2. Indian Rice Exporters Federation (IREF): The apex body of rice exporters in India.
  3. Sarveshwar Foods Ltd: A leading food company specializing in quality products from Jammu and Kashmir.

Objectives of the MoU

The Memorandum of Understanding (MoU) outlines several key objectives:

  • Establish a framework for good-faith cooperation in procuring high-quality Mushkbudji rice.
  • Define product quality expectations and specifications for future definitive agreements.
  • Strengthen the supply chain to directly benefit Mushkbudji rice farmers represented by the Sagam FPC.

Industry Perspectives

Mr. Rohit Gupta, Chairman of Sarveshwar Foods Limited, expressed the company's commitment to promoting Jammu and Kashmir's unique agricultural wealth. He stated, "This MoU formalizes our intent to expand the reach of this exquisite rice variety to consumers across the country."

Dr. Prem Garg, National President of IREF, highlighted the importance of connecting premium, niche agricultural produce like Mushkbudji directly to established markets. This collaboration aims to provide fair value to FPCs and enhance India's portfolio of specialty rice exports.

Mr. Shabir Ahmad Baba, the Authorized Signatory for Sagam Mushkbudji, welcomed the initiative, stating that it opens up significant opportunities for farmers and provides stability and confidence in finding deserving markets for their unique produce.

Company Background

Sarveshwar Foods Limited is an ISO 22000:2018 and USFDA certified company with various other certifications including BRC, Kosher, and NOP-USDA Organic. The company specializes in manufacturing, trading, processing, and marketing branded and unbranded basmati and non-basmati rice in domestic and international markets.

This strategic move by Sarveshwar Foods not only supports local farmers but also aims to bring the exquisite taste of Kashmir's Mushkbudji rice to a wider audience across India. As the company continues to expand its product portfolio and market reach, this agreement marks a significant step in promoting regional specialties and supporting sustainable agricultural practices.

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Sarveshwar Foods' Subsidiary Inks $19.8 Million Rice Export Deal with Indian Rice Exporters Federation

1 min read     Updated on 04 Nov 2025, 08:11 PM
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Reviewed by
Radhika SahaniScanX News Team
Overview

Green Point Pte. Ltd., a subsidiary of Sarveshwar Foods, has signed a Memorandum of Understanding with the Indian Rice Exporters Federation for rice exports worth $19.8 million (₹173.9 crores). The agreement involves exporting 50,000 Metric Tons of rice, including 40,000 MT of Indian Parboiled Rice and 10,000 MT of Indian White Rice. The deal targets markets in UAE, Saudi Arabia, Iraq, USA, Côte d'Ivoire, China, UK, Benin, South Africa, Senegal, Kenya, Cameroon, and Netherlands.

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*this image is generated using AI for illustrative purposes only.

Sarveshwar Foods ' subsidiary, Green Point Pte. Ltd., has entered into a significant agreement with the Indian Rice Exporters Federation (IREF) for rice exports valued at $19.8 million (approximately ₹173.9 crores). This development marks a substantial step in expanding India's footprint in the global rice market.

Key Details of the Agreement

The Memorandum of Understanding (MoU) between Green Point Pte. Ltd. and IREF outlines the following key points:

Aspect Details
Total Volume 50,000 Metric Tons
Rice Types 40,000 MT Indian Parboiled Rice
10,000 MT Indian White Rice
Value $19.8 million (₹173.9 crores)
Pricing Basis CFR (Cost and Freight)
Target Markets UAE, Saudi Arabia, Iraq, USA, Côte d'Ivoire, China, UK, Benin, South Africa, Senegal, Kenya, Cameroon, Netherlands

Strategic Implications

This agreement represents a significant opportunity for Sarveshwar Foods to strengthen its international presence through its Singapore-based subsidiary. The collaboration aims to capitalize on the growing global demand for high-quality Indian rice.

Rohit Gupta, Chairman of Sarveshwar Foods Limited, expressed enthusiasm about the partnership, stating, "We are pleased to collaborate with IREF to ensure consistent supply of premium Indian rice to our international clientele. India's expertise in rice cultivation and processing aligns perfectly with our vision to serve diverse global markets."

About Sarveshwar Foods Limited

Sarveshwar Foods Limited (SFL) is a prominent player in the Indian rice industry with a heritage spanning over 130 years. The company specializes in manufacturing, trading, processing, and marketing both branded and unbranded basmati and non-basmati rice for domestic and international markets.

Key features of SFL include:

  • ISO 22000:2018 and USFDA certified
  • BRC, Kosher, NPPO USA & CHINA, and NOP-USDA Organic certifications
  • Primary operations based in Jammu & Kashmir and Gujarat
  • Expansion into FMCG and organic product categories
  • First private sector food company from Jammu & Kashmir listed on NSE and BSE

This export agreement underscores SFL's commitment to expanding its global reach and capitalizing on the increasing international demand for Indian rice. As the company continues to leverage its expertise in rice cultivation and processing, this deal may pave the way for further growth and market penetration in the global rice trade.

Note: The information provided is based on the company's announcement and should not be considered as financial advice. Investors are advised to conduct their own research before making any investment decisions.

Historical Stock Returns for Sarveshwar Foods

1 Day5 Days1 Month6 Months1 Year5 Years
-0.40%-3.34%-16.18%-23.24%-42.12%+1,305.71%
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