Sarveshwar Foods Limited (SFL), a prominent player in the Indian rice industry, has taken a significant step towards strengthening its basmati rice ecosystem. The company recently organized a 'Basmati export promotion programme' at the SIDCO Industrial Area in Samba, bringing together key stakeholders in the basmati rice value chain.

Enhancing Farmer-Market Connections

The program aimed to create stronger links between Farmer Producer Organizations (FPOs), basmati producers, and traders. By facilitating direct market access, SFL seeks to improve price realization for farmers through collective marketing efforts by FPOs.

Focus on Sustainable Practices

A key emphasis of the program was the adoption of sustainable and residue-free cultivation practices. This focus aligns with international export standards and is expected to further enhance the global reputation of Jammu's premium basmati rice.

Leadership Insights

Mr. Rohit Gupta, Chairman of Sarveshwar Foods Limited, highlighted the company's commitment to building a transparent and sustainable ecosystem. He stated, "Linking FPOs directly with producers and traders is key to creating a value chain that benefits every stakeholder — from farmers to exporters — ensuring quality, traceability, and long-term sustainability."

Dr. Gayatri Tandon, another key speaker at the event, discussed strategies for:

• Strengthening market linkages
• Enhancing quality certification and branding
• Integrating modern processing and packaging technologies

These strategies aim to increase competitiveness in both domestic and international markets.

Participation and Acknowledgment

The event saw participation from a diverse group, including farmers, FPOs, cooperatives, traders, and senior management of Sarveshwar Foods Limited. Mr. Anil Sharma, Managing Director, extended his gratitude to all participants for their valuable contributions to the initiative.

Company Profile

Sarveshwar Foods Limited is an ISO 22000:2018 and USFDA certified company, with additional certifications including BRC, Kosher, NPPO USA & CHINA, and NOP-USDA Organic for its products. The company specializes in manufacturing, trading, processing, and marketing branded and unbranded basmati and non-basmati rice in domestic and international markets.

This initiative by Sarveshwar Foods Limited demonstrates the company's commitment to strengthening the basmati rice ecosystem and boosting export competitiveness. By focusing on sustainable practices and improving farmer-market linkages, SFL is positioning itself to enhance its market presence while supporting the broader agricultural community.

Sarveshwar Foods Limited (SFL), a leading Indian agro and organic FMCG company, has announced a significant milestone in its international expansion efforts. The company has secured a ₹266 million export deal with Delaware USA's Agri Services & Trade LLP, further solidifying its position in the global market.

Export Order Details

This latest deal marks the third significant export order received by Sarveshwar Foods over the past two months, bringing the total value of export orders to an impressive ₹1,226.00 million. The execution of these orders is expected to be completed in phases over the coming months, contributing substantially to the company's revenue and profitability.

Global Expansion and Quality Standards

Sarveshwar Foods' success in securing these international contracts underscores the growing global demand for its high-quality rice and agri-based products. The company's commitment to quality is backed by various international certifications, including:

• ISO 22000:2018
• USFDA
• BRC (British Retail Consortium)
• Kosher
• NPPO USA & China
• NOP-USDA Organic

These certifications have played a crucial role in establishing Sarveshwar Foods as a trusted partner for global buyers, particularly in markets that value authenticity and responsible sourcing.

Company Outlook

Mrs. Seema Rani, Director of International Business at Sarveshwar Foods Limited, expressed optimism about the company's international growth trajectory. She stated, "The continued confidence of global partners reflects the trust we have built through consistent quality, reliability, and long-term commitment. As demand for authentic Indian food products grows worldwide, we see this as an opportunity to expand our reach and deepen our presence in key overseas markets."

Sarveshwar Foods remains focused on sustaining this momentum, strengthening relationships with international partners, and driving continued growth as a renowned name in the food and FMCG sector.

About Sarveshwar Foods Limited

With a rich heritage spanning over 130 years, Sarveshwar Foods Limited has established itself as a key player in the manufacturing, trading, processing, and marketing of branded and unbranded basmati and non-basmati rice in both domestic and international markets. The company's operations are primarily based in the Jammu region of Jammu and Kashmir and the Gandhidham region in Gujarat.

Sarveshwar Foods has also expanded its product portfolio to include premium FMCG and organic products under the brand name 'NIMBARK', which promotes a 'SATVIK' conscious lifestyle. The company employs a multi-channel strategy for product sales, including conventional channels, its own retail outlets, and e-commerce platforms.

As the first private sector listed food company in Jammu & Kashmir, Sarveshwar Foods continues to demonstrate its commitment to growth, quality, and international expansion in the competitive food and FMCG sector.