SAMHI Hotels has officially completed its strategic acquisition of RARE India, with the company releasing a comprehensive business update presentation detailing the transaction structure and Marriott International partnership. The hospitality company has finalized the acquisition of a 70% partnership interest in RARE India for ₹470 million, marking SAMHI's entry into the experiential leisure hospitality segment through an asset-light platform investment.

Transaction Structure and Investment Details

The business update presentation reveals the complete transaction framework for this strategic investment. SAMHI will invest ₹470 million to acquire the majority stake through a combination of primary and secondary transactions, valued at a pre-money business valuation of ₹490 million.

RARE India Platform and Portfolio Expansion

Founded in 2003 by Shobha Rudra, RARE India operates as one of India's earliest curated experiential hospitality platforms. The established leisure platform supports a distinctive portfolio of heritage palaces, wildlife lodges, retreats and boutique properties with strong emphasis on responsible tourism and authentic experiences.

Strategic Marriott Bonvoy Partnership

Under the confirmed affiliation with Marriott International, RARE will become Marriott's exclusive portfolio platform for the "Outdoor Collection by Marriott Bonvoy" across India, Nepal, Sri Lanka and Bhutan. This partnership will provide access to Marriott's global distribution channels and loyalty ecosystem, significantly enhancing RARE's direct-to-customer capabilities.

Revenue Growth Potential and Economics

The business presentation outlines significant scalability potential through the transition from B2B to B2C model. The platform targets substantial revenue growth through enhanced direct booking capabilities and network expansion.

Management Vision and Strategic Rationale

Ashish Jakhanwala, Chairman & Managing Director of SAMHI Hotels, emphasized the transaction's strategic value: "This allows SAMHI to establish its presence in the leisure segment through an asset light model. The scalability of this platform into a full stack B2C and brand gives significant future value to our shareholders without distracting us from our core business."

Shobha Rudra, Founder of RARE India, highlighted the partnership's alignment: "This partnership with SAMHI allows us to remain true to our philosophy and continue to preserve and grow the community of true tourism champions."

The acquisition represents SAMHI's strategic expansion beyond its core business hotel portfolio, leveraging the growing experiential leisure segment while maintaining capital efficiency through the asset-light model. The company noted that this follows its time-tested strategy of discovering under-valued assets in the hospitality sector and collaborating with global brands to unlock inherent value.

Source: None/Company/INE08U801020/4b156369-c5df-425b-98f3-e59fcdf0eb6e.pdf

Samhi Hotels has formalized its strategic partnership with Marriott International through detailed operating agreements for two hotel properties in Navi Mumbai. The agreements were signed by Duet India Hotels (Navi Mumbai) Private Limited, a wholly owned subsidiary of Samhi Hotels, with Marriott Hotels India Private Limited and its affiliates.

Operating Agreement Details

The partnership encompasses two distinct hotel properties, each targeting different market segments in the Navi Mumbai hospitality sector. Both properties are strategically located in Thane, Maharashtra, positioning them to serve the growing business and leisure travel demand in the Mumbai metropolitan region.

Regulatory Compliance and Structure

The agreements were disclosed under Regulation 30 of the Securities and Exchange Board of India (Listing Obligations and Disclosure Requirements) Regulations 2015. The operating structure involves Duet India Hotels (Navi Mumbai) Private Limited, which serves as the asset-holding entity for these properties within the Samhi Hotels portfolio.

Brand Portfolio Expansion

This partnership introduces two premium Marriott brands to Samhi's portfolio. The Westin brand represents the upper upscale segment, targeting luxury business and leisure travelers, while Fairfield by Marriott caters to the upper mid-scale market segment. This dual-brand approach allows Samhi to capture different customer segments within the same geographic market.

Strategic Market Positioning

The collaboration further expands Samhi's existing partnership with Marriott International, strengthening the company's presence in the Mumbai metropolitan area. With approximately 700 rooms combined across both properties, this partnership significantly enhances Samhi's accommodation capacity in one of India's key commercial and financial centers.

The formal agreements mark a substantial step in Samhi Hotels' expansion strategy, leveraging Marriott's established operational expertise and global brand recognition to maximize the potential of these Navi Mumbai assets.