Reliance Consumer Products Expands into Healthy Functional Beverages Market
Reliance Consumer Products Limited (RCPL) has acquired a majority stake in a joint venture with Naturedge Beverages Private Limited, entering the herbal-natural beverages segment. The partnership will focus on expanding 'Shunya', a zero-sugar, zero-calorie functional beverage infused with Indian herbs. RCPL plans to leverage its distribution network to make Shunya available pan-India and expand the product portfolio to include energy drinks, herb-infused water, and other healthy offerings. This move aligns with RCPL's strategy to transform the beverage experience for Indian consumers, following recent acquisitions and launches in the beverage sector.

*this image is generated using AI for illustrative purposes only.
Reliance Industries , through its FMCG arm Reliance Consumer Products Limited (RCPL), has made a significant move in the fast-growing healthy functional beverage market. The company has acquired a majority stake in a joint venture with Naturedge Beverages Private Limited, marking its entry into the herbal-natural beverages segment.
Strategic Partnership
The joint venture aims to capitalize on the increasing consumer shift towards healthier, natural alternatives in the beverage industry. This partnership brings together RCPL's extensive distribution network and Naturedge Beverages' expertise in creating innovative, Ayurveda-inspired drinks.
Shunya: The Flagship Product
At the heart of this venture is 'Shunya', Naturedge Beverages' flagship product. Shunya is a zero-sugar, zero-calorie functional beverage infused with Indian herbs such as Ashwagandha, Brahmi, Khus, Kokum, and Green Tea. The drink has already gained popularity among health-conscious consumers across India.
Expansion Plans
RCPL plans to leverage its wide distribution and supply chain network to make Shunya available pan-India. The joint venture also aims to expand its portfolio to include:
- Energy drinks
- Energy shots
- Herb-infused water
- Other healthy product offerings
Leadership Perspectives
Ketan Mody, Executive Director of RCPL, expressed enthusiasm about the joint venture, stating that it strengthens their beverage portfolio with health-focused functional drinks inspired by Ayurveda. He emphasized that this aligns with RCPL's vision of providing quality products at affordable prices while promoting India's legacy.
Siddhesh Sharma, Director of Naturedge Beverages Private Limited, highlighted the partnership as a testament to Shunya's growing acceptability among consumers. He emphasized the benefits of super-herbs like Ashwagandha and Brahmi in addressing modern lifestyle challenges.
RCPL's Beverage Strategy
This move is part of RCPL's broader strategy to transform the beverage experience for Indian consumers. Since its inception in 2022, the company has been expanding its portfolio through acquisitions and launches, including:
- Acquisition of Campa
- Launch of Campa Energy
- Introduction of Raskik beverages
The addition of Shunya further solidifies RCPL's commitment to offering a comprehensive beverage portfolio to Indian consumers.
About the Companies
Reliance Consumer Products Limited (RCPL) is on a mission to empower consumers' everyday lives by offering innovative, accessible, and value-driven products. The company aims to shape the future of the consumer goods industry by meeting diverse household needs with world-class, trusted solutions.
Naturedge Beverages, founded in 2018, is a leading innovator in India's functional beverage space. With roots in the 100+ year old Baidyanath Group, the company combines traditional Ayurvedic knowledge with modern science to create better-for-you alternatives to sugar-laden drinks.
This strategic partnership between RCPL and Naturedge Beverages marks a significant step in the evolution of India's beverage market, blending traditional wisdom with modern consumer preferences.
Historical Stock Returns for Reliance Industries
1 Day | 5 Days | 1 Month | 6 Months | 1 Year | 5 Years |
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+0.58% | -0.32% | -6.39% | +12.76% | -7.17% | +43.68% |