PVR INOX Limited has announced the divestment of its entire shareholding in subsidiary Zea Maize Private Limited (ZMPL), which owns the popular snack brand "4700BC", to consumer goods major Marico Limited. The board committee approved the transaction on January 26, 2026, for a total consideration of Rs 226.8 crores.

Transaction Details

The cinema chain operator will divest its 93.27% stake in ZMPL to Marico Limited, with definitive agreements already executed. Upon completion of the sale, ZMPL will cease to be a subsidiary of PVR INOX Limited. The company has confirmed that ZMPL is neither a material subsidiary nor listed on any stock exchange.

Financial Contribution of ZMPL

Zea Maize Private Limited's contribution to PVR INOX's overall financial performance during the last financial year remained modest but significant in absolute terms.

About the Buyer

Marico Limited, the acquiring company, is described as one of India's leading consumer goods companies operating in global beauty and wellness categories. The company sells its products in India and select emerging markets across Asia and Africa. Importantly, Marico Limited is not related to any promoter, promoter group, or group companies of PVR INOX, making this an arm's length transaction.

Regulatory Compliance

The divestment has been structured in compliance with Regulation 30 of the Securities and Exchange Board of India (Listing Obligations and Disclosure Requirements) Regulations, 2015. The transaction does not fall within the purview of related party transactions and is not part of any scheme of arrangement. The board committee meeting was conducted from 1:00 PM to 1:30 PM IST on January 26, 2026.

Strategic Implications

This divestment represents PVR INOX's strategic focus on its core cinema exhibition business while allowing the 4700BC brand to benefit from Marico's expertise in consumer goods marketing and distribution. The transaction is subject to customary closing conditions as outlined in the definitive agreements between both parties.

PVR INOX Limited announced the opening of its newest 9-screen multiplex at Lakeshore Mall, Y-Junction, Kukatpally, Hyderabad on January 23, 2026. This strategic expansion marks the company's 18th cinema in Hyderabad and brings the total PVR INOX screen count in the city to 111 screens.

Strategic Location and Market Position

The new multiplex is strategically positioned at Lakeshore Mall, located near Balanagar Metro Station on the Red Line. The mall serves as a metro-connected shopping and entertainment destination in one of Hyderabad's busiest and fastest-growing hubs, attracting strong youth and working-professional footfall.

Advanced Technology and Premium Formats

The multiplex features state-of-the-art technology designed to cater to diverse audience segments. The cinema showcases two distinctive premium formats alongside seven mainstream auditoriums.

The PXL auditorium delivers a large-format cinema experience powered by 4K laser projection and Dolby Atmos immersive sound, complemented by RealD 3D technology for blockbuster-ready entertainment. This represents PVR INOX's second PXL screen in Hyderabad, following the recent introduction at Inorbit Mall.

The Playhouse auditorium offers a vibrant, safe, and engaging environment specifically curated for children and young families, designed to deliver an engaging cinematic experience calibrated for younger audiences.

Audio Technology Specifications

The multiplex incorporates advanced audio systems across all screens to ensure superior sound quality:

This audio configuration ensures rich, spatial audio across all viewing formats, providing an immersive experience for moviegoers.

Enhanced Cinema Experience

The cinema introduces several features designed to appeal to contemporary audiences, particularly Gen Z and young millennials. Premium seating options include Front Row Loungers and Celebrity Recliners, adding comfort and flexibility for moviegoers who view cinemas as social, experiential destinations.

The facility also features PVR INOX's latest cinema food court concept, designed as a bright, social space with multiple counters, quick-service favorites, and fresh offerings. This complements modern preferences for shared experiences, convenience, and casual dining before and after shows.

Network Expansion Milestone

With this launch, PVR INOX now operates the largest multiplex network in India, encompassing 1,783 screens across 357 properties in 112 cities spanning India and Sri Lanka. This expansion reinforces the company's commitment to strengthening its presence in key metropolitan markets.

According to Mr. Ajay Bijli, Managing Director, PVR INOX Limited, "Hyderabad is a dynamic, future-facing cinema market, with a strong youth and Gen Z audience that seeks immersive, social, and high-quality experiences. Kukatpally is rapidly evolving into a key lifestyle hub, and our new 9-screen cinema at Lakeshore Mall reflects our focus on combining technology, comfort, and curated formats to make moviegoing more relevant, accessible, and exciting for the next generation of audiences."

Mr. Sanjeev Kumar Bijli, Executive Director, PVR INOX Limited, added that the cinema has been designed to align with evolving audience preferences, from premium formats and immersive sound to flexible seating and social food spaces, delivering a contemporary moviegoing experience that fits seamlessly into today's lifestyle.