PVR Inox , India's largest multiplex chain, has launched a state-of-the-art 6-screen multiplex at Elegante Unity One Mall in Pitampura, Delhi, marking a significant milestone in its expansion strategy and redefining the movie-going experience. The company has also announced plans to add 100 screens, focusing on tier 3 markets.

Cutting-Edge Cinema Technology

The new multiplex, branded as PVR INOX CINEMAGIC, boasts advanced features that promise an immersive cinematic experience:

• 6 Screens: Including 2 Luxe auditoriums, 1 P[XL], and 3 uniquely themed mainstream auditoriums
• Total Capacity: 792 seats
• Technology: 4K Laser Projection and Dolby 7.1 Surround Sound systems
• Seating: Luxurious recliner options available

Expansion Strategy: Asset Light Model and Tier 3 Focus

This launch represents PVR INOX's second cinema developed under its Asset Light Model, where capital expenditure is shared with developers. This approach allows for rapid expansion while managing costs effectively.

In addition, PVR INOX plans to add 100 screens, with a focus on tier 3 markets. The company aims to implement an affordable ticket pricing strategy in these underserved areas, making cinema more accessible in smaller cities.

Key Features of PVR INOX CINEMAGIC

Strategic Location and Design

Located in the vibrant neighborhood of Pitampura, the multiplex is designed as a holistic lifestyle destination. It features:

• A sunlit central atrium
• Contemporary pre-function zone with modern ticketing hub
• Curated lifestyle accessories
• Gourmet food and beverage experiences

Market Impact

This launch expands PVR INOX's network to:

• 1,767 screens
• 355 properties
• 111 cities across India and Sri Lanka

Executive Insights

Ajay Bijli, Managing Director of PVR INOX Limited, emphasized the company's focus on creating a comprehensive entertainment experience beyond just movie screening. The new multiplex aims to blend comfort, exceptional food, and thoughtful design to make every visit memorable.

Sanjeev Kumar Bijli, Executive Director, highlighted the integration of cinema, retail, and lifestyle elements, positioning the venue as a cultural and social hub in Pitampura.

Conclusion

PVR INOX's latest multiplex launch in Delhi and its plans for expansion in tier 3 markets showcase the company's commitment to innovation and growth in the cinema industry. By combining cutting-edge technology with a focus on overall customer experience and strategic market penetration, PVR INOX is setting new standards in the film exhibition sector. This multi-faceted expansion strategy, particularly under the Asset Light Model and the focus on underserved markets, could potentially strengthen the company's market position and offer new growth opportunities in the competitive entertainment landscape.

Ajay Kumar Bijli, Promoter and Managing Director of PVR Inox Limited, has pledged 2,50,630 equity shares representing 0.26% of the company's share capital to HSBC Invest Direct Financial Services (India) Limited for personal borrowing purposes. The pledge was created on October 31, 2025.

Key Details of the Pledge

Following this transaction, Bijli's total encumbered shareholding stands at 25,44,000 shares, which represents 2.59% of the total share capital. Bijli holds 54,47,205 shares in total, constituting 5.55% of the company's share capital.

Regulatory Compliance

The disclosure was made under Securities and Exchange Board of India (SEBI) regulations governing substantial acquisition of shares and takeovers. This pledge creation was reported in compliance with Regulation 31(1) and 31(2) of the SEBI regulations, ensuring transparency in the dealings of company promoters and significant shareholders.

The timely reporting of this transaction to the stock exchanges underscores PVR INOX's commitment to maintaining transparency with its investors and adhering to regulatory requirements.

Shareholders and market analysts often monitor such activities closely as they may provide insights into the financial activities of the company's key promoter.