Indegene Expands AI-Driven Marketing Capabilities with $106 Million BioPharm Acquisition
Indegene's subsidiary, Indegene Ireland Limited, has signed an agreement to acquire BioPharm Parent Holding, Inc. and its subsidiaries for up to $106 million. This acquisition aims to enhance Indegene's omnichannel marketing capabilities and AI-driven marketing services for pharmaceutical companies. BioPharm, a specialized marketing agency serving top biopharma organizations, reported revenues of $38.13 million. The deal is expected to close by October 1, 2025, bringing over 90 US-based employees to Indegene.

*this image is generated using AI for illustrative purposes only.
Indegene Limited has announced a significant move to bolster its position in the life sciences commercialization space. The company's wholly-owned subsidiary, Indegene Ireland Limited, has signed a Share Purchase Agreement (SPA) to acquire 100% equity shares in BioPharm Parent Holding, Inc., along with its subsidiaries, collectively known as BioPharm.
Acquisition Details
The acquisition, valued at up to $106.00 million, is subject to cash and net working capital adjustments. This strategic move is set to strengthen Indegene's omnichannel marketing capabilities and expand its AI-driven marketing and AdTech offerings for global pharmaceutical companies.
About BioPharm
BioPharm, headquartered in New Hope, Pennsylvania, USA, is a specialized marketing services agency that was part of Omnicom Health Group. Founded in 2005, BioPharm has built a strong reputation in the industry, serving 17 of the world's top 25 biopharma organizations. The company reported revenues of $38.13 million (unaudited) for the financial year ending December 2024.
Strategic Implications
Manish Gupta, Chairman and CEO of Indegene, commented on the acquisition: "BioPharm has built an impressive growth flywheel, with advanced tech capabilities, deep therapeutic expertise, and long-standing client relationships. This acquisition reinforces our position as the preferred tech-native, commercialization partner for the life sciences industry."
The integration of BioPharm is expected to enhance Indegene's capabilities in several key areas:
- Omnichannel strategy
- End-to-end media journey spanning strategy, planning, and operations
- Data-driven campaign execution
- AI-powered pharma marketing
Industry Context
The acquisition comes at a time when the pharmaceutical industry is facing changing market dynamics, evolving regulatory complexities, and shifting healthcare professional (HCP) preferences in an AI-first era. Indegene aims to address these challenges by offering innovative digital engagement approaches and more personalized, measurable, and patient-focused outcomes.
Financial and Operational Details
- The transaction is expected to be completed by October 1, 2025.
- BioPharm brings over 90 employees, all based in the USA, to Indegene's workforce.
- The acquisition is an all-cash transaction with deferred performance/milestone-based consideration.
Investor Call
Indegene has scheduled a corporate update call for investors and analysts on Monday, October 6, 2025, at 5:15 PM IST. The call will feature speakers Manish Gupta, Chairman and CEO, and Suhas Prabhu, Chief Financial Officer.
This acquisition marks a significant step for Indegene in expanding its AI-driven marketing capabilities and strengthening its position in the life sciences commercialization sector. As the industry continues to evolve, Indegene is positioning itself to meet the growing demand for innovative, data-driven marketing solutions in the pharmaceutical and biotech industries.
Historical Stock Returns for Indegene
| 1 Day | 5 Days | 1 Month | 6 Months | 1 Year | 5 Years |
|---|---|---|---|---|---|
| -1.03% | -0.01% | -8.09% | -15.09% | -20.46% | -10.70% |













































