CE Info Systems has officially completed its ₹2 crore investment in Prashant Advanced Survey LLP, with the company formally notifying stock exchanges about the completion of this strategic partnership. The investment establishes the company as a minority stakeholder with specific profit participation rights in the advanced surveying sector.

Official Investment Completion

The company informed BSE and NSE about the successful completion of the capital contribution that was initially announced in February. The formal disclosure under Regulation 30 of SEBI regulations confirms the finalization of this strategic investment.

Strategic Partnership Structure

The completed investment provides CE Info Systems with a 20% capital contribution and profit sharing ratio in Prashant Advanced Survey LLP. This dual structure allows the company to participate in both ownership and operational success of the surveying business.

Regulatory Compliance

The investment completion was formally communicated to both BSE (Scrip Code: 543425) and NSE (Symbol: MAPMYINDIA) through proper regulatory channels. Company Secretary Saurabh Surendra Somani signed the official disclosure, ensuring full compliance with listing obligations and disclosure requirements.

C.E. Info Systems Limited (MapmyIndia) has announced the publication of a significant report examining India's evolving retail landscape. The report, titled "Multi-party data and hyperlocal playbooks as key market differentiators," was published by ClarityX and Mastercard, co-powered by MapmyIndia data, and submitted to stock exchanges under Regulation 30 on February 28, 2026.

Retail Transformation Driven by Decentralization

The comprehensive study, "Winning in India's Retail Sector—Harnessing Next-Gen Analytics to Drive Transformative Growth," leverages MapmyIndia data to examine demand and supply trends from 2023–2025. The report highlights how multi-party data and hyperlocal decision-making are becoming essential components in India's increasingly diverse retail landscape.

According to Rakhi Prasad, Co-founder of ClarityX and Non-executive Director at CE Info Systems Ltd, the report demonstrates how highways and highstreets (2Hs) are emerging as new demand engines, while fuel, food and fashion (3Fs) are driving tier 3-5 towns to grow twice as fast as their metro counterparts.

Key Market Performance Indicators

The report presents several significant findings about India's retail sector transformation:

Non-Metro Cities Leading Growth

Tier 3–5 cities are demonstrating remarkable growth momentum, expanding almost twice as fast as metropolitan areas. This growth is attributed to higher disposable incomes, rising aspirations, and a lower starting consumption base. The report indicates that categories from dining to apparel are experiencing clear trading-up behavior, though the definition of 'premium' varies significantly by geography.

Rajesh Chopra, Senior Vice President & Head, Advisors, South Asia at Mastercard, emphasized that India offers extraordinary growth potential for retailers, with success dependent on understanding evolving consumer behavior through aggregated and anonymized payments data combined with traffic patterns and point of interest intelligence.

Category-Specific Growth Patterns

The study reveals distinct maturity levels across different retail categories:

• Early Growth Phase: Electronics, durables, and jewellery
• Maturity Phase: Footwear across all tiers (Tier 1–5)
• Nearing Maturity: F&B and apparel
• Highest Growth Segment: Spending above Rs 25,000 across categories

With Tier 1–2 markets approaching saturation, highway and high-street retail corridors are emerging as new demand engines. The report suggests that future growth will depend on category mix, micro-marketing, and the ability to understand consumers at a highly granular level.

Strategic Implications for Retailers

The findings indicate that premiumization varies by income, exposure, and city tier, making it a relative rather than universal concept. Brands that can tailor their product, pricing, promotion, and distribution strategies to local nuances are positioned to lead India's next retail chapter. The report emphasizes that retailers who can turn multi-party data intelligence into decisive action will emerge as market leaders.

The collaboration between ClarityX, Mastercard, and MapmyIndia demonstrates the growing importance of comprehensive data analytics in understanding India's complex and rapidly evolving retail ecosystem.