BlueStone Jewellery & Lifestyle Approves ₹25.20 Crore Investment in Subsidiary Ethereal House
BlueStone Jewellery & Lifestyle Limited approved investment of ₹25.20 crores in subsidiary Ethereal House Private Limited through Series A2 CCPS subscription. The investment involves 92,172 shares at ₹2,734 per share, maintaining BlueStone's 74% shareholding ceiling. Ethereal House, incorporated in August 2024, operates in jewellery and precious metals business. The cash investment will support working capital and business expansion, with completion expected by February 27, 2026.

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bluestone jewellery & lifestyle Limited's board of directors and audit committee have approved a substantial investment in its subsidiary Ethereal House Private Limited. The decision was made during board meetings held on January 22, 2026, marking a significant step in the company's expansion strategy.
Investment Structure and Details
The approved investment involves subscription to Series A2 compulsorily convertible preference shares (CCPS) of Ethereal House Private Limited. The investment parameters demonstrate a structured approach to subsidiary funding:
| Parameter: | Details |
|---|---|
| Total Investment Amount: | ₹25,19,98,248.00 |
| Number of Series A2 CCPS: | 92,172 shares |
| Face Value per Share: | ₹10.00 |
| Subscription Price per Share: | ₹2,734.00 |
| Expected Completion: | February 27, 2026 |
| Consideration Type: | Cash |
The investment is being executed pursuant to capital infusion provisions under the Shareholders' Agreement dated January 6, 2025, between BlueStone and Ethereal House.
About Ethereal House Private Limited
Ethereal House Private Limited was incorporated on August 21, 2024, making it a relatively new entity in the BlueStone group. The subsidiary operates in the jewellery and precious stones sector, with specific focus areas including:
- Purchase, sale, and manufacturing of precious and non-precious metals
- E-commerce operations for jewellery products
- Import and export of precious stones and metals
- Processing and designing of lab-grown diamonds, gold, silver, platinum
- Trading in diamonds, sapphires, emerald, rubies, and fashion items
The company's financial position as of March 31, 2025, shows a net worth of ₹16,13,36,076.00, while turnover remains nil given its recent incorporation.
Shareholding and Corporate Structure
BlueStone currently maintains a 74% shareholding in Ethereal House on a fully diluted basis. The proposed investment is structured as a related party transaction under SEBI listing regulations, conducted on an arm's length basis. The shareholding arrangement includes specific provisions:
| Aspect: | Details |
|---|---|
| Current BlueStone Shareholding: | 74% (fully diluted basis) |
| Shareholding Ceiling: | 74% (as per SHA provisions) |
| Conversion Ratio: | 1 Series A2 CCPS = 1 equity share |
| Promoter Interest: | Gaurav Singh Kushwaha as non-executive director |
Investment Rationale and Utilization
The investment aligns with BlueStone's strategic expansion in the jewellery sector, particularly in emerging segments like lab-grown diamonds. The funds will be utilized by Ethereal House for working capital requirements and business expansion activities. This investment represents BlueStone's commitment to strengthening its subsidiary operations and expanding market presence in the precious metals and stones segment.
The transaction requires no governmental or regulatory approvals, streamlining the execution process. BlueStone will execute definitive documents related to the proposed investment in due course, with the board meeting concluding the approval at 4:25 PM on January 22, 2026.



































