Bartronics India Limited Signs Strategic Agreement with AYOU for AI-Led Warehousing Initiative
Bartronics India Limited has signed a shareholders agreement with AYOU to develop AI-enabled warehousing infrastructure under Project AVIO Agritech. The partnership will transform warehouses in Uttar Pradesh's potato belt and Maharashtra's onion belt into smart aggregation hubs featuring computer vision grading, predictive analytics, and traceability systems. AYOU supplies major quick commerce platforms including Swiggy Instamart, Zepto, and BigBasket, with the AI integration expected to enhance service reliability and farmer transparency.

*this image is generated using AI for illustrative purposes only.
Bartronics India Limited has executed a definitive shareholders agreement with Shree NagaNarasimha Pvt. Ltd., operating under the AYOU brand, marking a strategic expansion under Project AVIO Agritech. The company announced on 17th February, 2026, that transaction completion is expected over the coming weeks, subject to transfer of funds and customary closing formalities.
Strategic Partnership Details
The agreement builds on Bartronics' established rural footprint across India's major agricultural corridors. The company maintains a strong network in the potato belt of Uttar Pradesh and the onion belt of Maharashtra, along with sourcing linkages across other key fruits and vegetables clusters. These regions form a critical backbone of India's fresh produce economy.
| Partnership Component: | Details |
|---|---|
| Partner: | Shree NagaNarasimha Pvt. Ltd. (AYOU brand) |
| Project Framework: | Project AVIO Agritech |
| Geographic Focus: | Uttar Pradesh potato belt, Maharashtra onion belt |
| Transaction Status: | Agreement executed, completion pending |
AI-Enabled Warehouse Transformation
Following transaction completion, Bartronics plans to transform select warehouses within its network into AI-enabled smart aggregation and processing hubs operating under AYOU. These facilities will integrate advanced technology systems designed to improve supply chain efficiency and transparency.
The AI-enabled warehouses will feature:
- Computer vision-based grading systems
- Digital quality benchmarking capabilities
- Predictive inventory analytics
- Batch-level traceability systems
These technological enhancements are designed to improve supply precision across commodities including potatoes, onions, and a wider basket of fruits and vegetables. The initiative aims to reduce wastage, enhance quality consistency, improve demand forecasting, and enable real-time visibility across procurement and dispatch flows.
Market Reach and Client Base
AYOU currently supplies to leading quick commerce and modern trade players across India. The company's client portfolio includes major platforms and retail brands that serve millions of consumers nationwide.
| Client Category: | Partners |
|---|---|
| Quick Commerce: | Swiggy Instamart, Zepto, BigBasket, Blinkit |
| Modern Trade: | Trent |
| Additional: | Other retail brands |
The introduction of AI at the warehouse layer is expected to strengthen service reliability and traceability standards for these partners while improving price realization and transparency for farmers across Uttar Pradesh, Maharashtra, and other sourcing geographies.
Technology-Driven Rural Commerce Platform
By embedding artificial intelligence into post-harvest infrastructure, Bartronics seeks to convert its agricultural footprint into a data-driven rural commerce platform. The structured data generated through this system is expected to support better planning, reduced supply-demand mismatches, and scalable expansion into additional commodities and markets over time.
Vidyasagar Reddy, Managing Director of Bartronics India Limited, commented on the development: "Our network across the potato belt in Uttar Pradesh and the onion belt in Maharashtra provides us with a strong agricultural backbone. The rollout of AI-enabled warehousing under the AYOU brand will transform this physical reach into a technology-led, efficient, and traceable supply chain. This initiative is about building modern agri-infrastructure that delivers measurable value to farmers while strengthening our position with leading quick commerce and modern trade partners."
Company Profiles
AYOU operates as an agri-supply and aggregation brand focused on sourcing fresh produce directly from farmers and FPOs, supplying to quick commerce, modern trade, retail, and institutional clients across India. Bartronics India Limited functions as a rural financial inclusion and technology company focused on building integrated rural commerce and agri-tech platforms under Project AVIO.
Historical Stock Returns for Bartronics
| 1 Day | 5 Days | 1 Month | 6 Months | 1 Year | 5 Years |
|---|---|---|---|---|---|
| -1.70% | -9.79% | -3.86% | -12.59% | -30.30% | -16.89% |


































