Bartronics India Limited has announced a strategic leadership appointment to strengthen its agri-tech and climate technology initiatives. The rural financial inclusion and technology company appointed Dr. Raja Krishna Murthy M as Head – Agri Tech Business on February 9th, 2026, marking a significant step in scaling its agricultural technology platform.

Strategic Alignment with Project Avio Agritech

The appointment directly supports Bartronics' strategic focus on Project Avio Agritech, an integrated agri-tech platform designed to create new, scalable revenue streams. The platform encompasses multiple verticals including agri-commerce, sustainable agriculture, digital advisory, and high-integrity carbon and climate solutions, leveraging the company's extensive rural reach.

Leadership Profile and Experience

Dr. Raja Krishna Murthy brings substantial expertise to his new role, with credentials that align closely with Bartronics' expansion goals:

His extensive experience includes working with leading multilateral and international institutions such as UNICEF, the World Bank, USAID, GIZ, IFAD, the Asian Development Bank, DFID, UNIDO, and the European Union. Dr. Raja has delivered large-scale, outcome-driven programs across Asia, Africa, and Latin America, with particular expertise in carbon and methane reduction projects aligned with VERRA, VCS, and Gold Standard frameworks.

Rural Infrastructure and Market Reach

Bartronics' agri and carbon strategy builds upon its established rural infrastructure, which provides significant market access and operational advantages:

• Farmer Connectivity: Approximately 40 million farmers
• Village Network: 5,000 villages
• Service Platform: Financial inclusion and last-mile service network

Project Avio Agritech aims to monetize this extensive reach by enabling structured agri-value chains, carbon aggregation, and climate-aligned outcomes linked to global markets, while simultaneously improving farm productivity, resilience, and farmer incomes.

Management Commentary

Vidhya Sagar Reddy, Managing Director of Bartronics India Limited, emphasized the strategic importance of the appointment: "Project Avio Agritech represents a significant long-term growth opportunity for Bartronics as we expand beyond financial inclusion into agriculture, climate, and carbon-led platforms. Dr. Raja's combination of academic excellence, global institutional experience, and hands-on execution in carbon and agri programs brings strong strategic and operational leadership to scale this vertical sustainably and commercially."

Dr. Raja Krishna Murthy highlighted the company's foundational strengths: "Bartronics' deep rural presence, trusted farmer relationships, and technology-first approach create a strong foundation to build scalable agri and climate solutions. My focus will be on translating this reach into high-impact, globally aligned agri and carbon programs that deliver measurable value for farmers, partners, and the company."

Strategic Positioning and Future Outlook

The appointment represents Bartronics' continued evolution into a diversified rural technology platform, with agri-tech and carbon positioned as strategic growth engines for long-term value creation. The company operates as a rural financial inclusion and technology company across India's underserved regions, delivering last-mile banking and digital financial services through partnerships with Public Sector Banks and Regional Rural Banks.

Bartronics India has announced its plans to launch an innovative voice-enabled, multilingual AI agritech application in March, marking a significant step into the agricultural technology sector. The initiative, branded as Project Avio Agritech, represents the company's strategic expansion into digital solutions for the farming community.

Project Avio Agritech Details

The upcoming application will feature advanced voice-enabled capabilities combined with multilingual support, designed to cater to farmers across diverse linguistic backgrounds. This technological approach aims to bridge communication barriers and make agricultural information more accessible to farming communities.

Strategic Targets

Bartronics India has set an ambitious target of reaching 20 million farmers over a three-year period through this AI-powered platform. The company's focus on voice-enabled technology suggests an understanding of the diverse technological literacy levels within the farming community, potentially making the application more user-friendly for traditional farmers.

Technology Integration

The integration of artificial intelligence with voice recognition and multilingual capabilities positions the application as a comprehensive digital solution for the agricultural sector. The March launch timeline indicates the company's readiness to enter the competitive agritech market with this innovative offering.