Ashapuri Gold Ornament Limited has announced securing purchase orders worth approximately ₹29.00 crores at the India International Jewellery Show (IIJS Bharat Signature) 2026. The company disclosed this development through a regulatory filing under Regulation 30 of SEBI (Listing Obligations and Disclosure Requirements) Regulations, 2015.

Order Details and Client Profile

The orders have been secured from prominent regional and national jewellery retail chains along with several top BigBox jewellers, marking a significant expansion in the company's client base. This represents a strategic win for the company in securing business from established retail networks in the domestic market.

Contract Terms and Execution

The orders involve the supply of gold jewellery to domestic entities, with completion scheduled within 60 days. The company has confirmed that these contracts do not involve any related party transactions and are conducted at arm's length. The promoter group has no interest in the entities that awarded these orders.

Regulatory Compliance and Disclosure

The announcement was made in compliance with SEBI regulations, specifically following SEBI Circular SEBI/HO/CFD/CFD-PoD-1/P/CIR/2023/123. The disclosure was signed by Jenik D. Soni, Chief Executive Officer of Ashapuri Gold Ornament Limited, emphasizing the company's commitment to transparent corporate governance.

Business Impact

This order win represents a substantial boost to the company's order book and demonstrates strong market demand for its gold ornament products. The engagement with prominent retail chains and BigBox jewellers indicates the company's growing presence in the organized jewellery retail segment and its ability to cater to large-scale commercial requirements.

Ashapuri Gold Ornament Limited , a leading jewelry manufacturer, has reported a strong performance for the second quarter of fiscal year 2026, demonstrating resilience in the face of rising gold prices and changing market dynamics.

Key Financial Highlights

• Total income rose by 18% year-on-year to INR 102.00 crores
• Sales volume grew by 20% compared to the same period last year
• EBITDA margin doubled to 11%, representing a 540 basis points expansion
• Profit after tax surged by 145% to INR 8.47 crores, with margin improving by 428 basis points

Order Book and Future Outlook

The company has secured fresh domestic orders worth INR 102.00 crores at the India International Jewellery Show (IIJS) 2025. Additionally, Ashapuri Gold Ornament received orders of INR 5.41 crores for its premium diamond and polki jewelry collection under the Aneya brand, strengthening its order visibility for upcoming quarters.

Strategic Focus and Product Mix

Ashapuri Gold Ornament is strategically focusing on:

1. Scaling premium branded product lines
2. Deepening relationships with national and regional chains
3. Building a strong design-led manufacturing ecosystem

The company's product mix currently comprises:

Manufacturing Capacity and Expansion

• Current manufacturing capacity: 750 kg per annum
• Utilization: Operating at 93% capacity
• Expansion plans: Potential to increase capacity to 1.5 tons per annum with existing infrastructure

Market Trends and Adaptation

In response to rising gold prices, Ashapuri Gold Ornament is observing and adapting to the following market trends:

1. Increased demand for lighter weight jewelry
2. Shift towards lower caratage (18 carat and 14 carat) in diamond and polki collections
3. Focus on culturally specific collections across different regions of India

Management Commentary

Jenik Soni, Chief Executive Officer of Ashapuri Gold Ornament Limited, commented on the results: "This has been a very encouraging quarter for us, both operationally and financially. Our focus continues to remain on scaling premium branded product lines, deepening our relationships with national and regional chains, and building a strong design-led manufacturing ecosystem that supports the sustainable and profitable growth of our company."

Outlook

With a strong first-half performance and a healthy order book, Ashapuri Gold Ornament Limited expects to deliver consistent growth in the coming quarters. The company aims to maintain stable margins with a gradual upward bias, supported by manufacturing efficiencies and increased volume of orders from national chains.

As Ashapuri Gold Ornament Limited continues to navigate the dynamic jewelry market, its focus on premium collections, design innovation, and strategic partnerships positions it well for sustained growth in the evolving landscape of the Indian jewelry industry.