Aditya Birla Fashion & Retail Limited has announced that its wholly owned subsidiary, Aditya Birla Digital Fashion Ventures Limited (ABDFVL), has completed additional investments in Wrogn Private Limited totaling approximately ₹42.38 crore. The transaction, disclosed under Regulation 30 of SEBI Listing Regulations on January 28, 2026, represents a continuation of the company's strategic expansion into digital-first fashion brands.

Investment Structure and Details

The investment comprises two distinct components structured to strengthen ABDFVL's position in Wrogn:

This investment follows the company's previous stock exchange intimation dated October 16, 2024, indicating a phased approach to increasing its stake in the fashion brand.

About Wrogn Private Limited

Wrogn Private Limited, incorporated in 2012, operates in the fashion apparel, footwear, and accessories segment under the 'Wrogn' brand. The company engages in manufacturing, marketing, and distribution through both online and offline channels.

Financial Performance Overview

Wrogn's revenue performance over the last three years demonstrates the brand's market presence:

Strategic Rationale

The acquisition aligns with ABDFVL's objective of expanding its portfolio of digital-first brands in the competitive fashion retail market. The transaction is structured as a cash consideration deal and has been completed without requiring any governmental or regulatory approvals.

Transaction Compliance

While Wrogn is classified as a related party, the company has clarified that this transaction does not constitute a related party transaction under regulatory definitions. Additionally, the promoter, promoter group, and group companies have no direct interest in the acquired entity, ensuring transaction independence.

The investment represents a milestone-based valuation approach, with the company noting that exact valuation details cannot be disclosed due to the nature of the arrangement. This strategic investment reinforces Aditya Birla Fashion & Retail's commitment to strengthening its presence in the digital fashion space through targeted brand acquisitions and partnerships.

Aditya Birla Fashion & Retail Limited has informed stock exchanges about its upcoming board meeting and earnings conference call to discuss Q3FY26 financial performance. The company issued the notification on January 28, 2026, under Regulation 29 of SEBI listing regulations.

Board Meeting Details

The board of directors will convene on Thursday, February 5, 2026, to consider and approve the unaudited standalone and consolidated financial results for the quarter and nine months ended December 31, 2025. This meeting follows the company's earlier intimation dated December 23, 2025.

Earnings Conference Call

The company has scheduled an earnings conference call for Friday, February 6, 2026, at 16:00 hrs IST. The call will feature senior management discussing the quarterly financial and operating performance, followed by a question-and-answer session.

Access Information

Participants can join the conference call through multiple channels:

• Universal Dial-in Numbers: +91 22 6280 1324, +91 22 7115 8225
• Diamond Pass Registration: Available through the provided online link
• International Access: Toll-free numbers available for Singapore, Hong Kong, UK, USA, and France

Regulatory Compliance

The trading window will remain closed until 48 hours from the declaration of results, ensuring compliance with insider trading regulations. The company has made all relevant information available on its official website at www.abfrl.com .

For investor queries, participants can contact Amit Dwivedi, Head of Investor Relations, at amit.dwivedi@abfrl.adityabirla.com or through the dedicated investor relations email. The conference call transcript will be uploaded on the company's website following the session.