Techno Paints Plans ₹500 Crore IPO in Next Financial Year, Appoints Sachin Tendulkar as Brand Ambassador

1 min read     Updated on 10 Jan 2026, 04:24 PM
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Overview

Techno Paints and Chemicals plans to raise ₹500 crore through an IPO in the next financial year, according to company sources. The paint manufacturer has strategically appointed Sachin Tendulkar as brand ambassador for three years to support its nationwide expansion plans. This combination of public market entry and high-profile endorsement reflects the company's ambitious growth strategy in India's competitive paint industry.

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Techno Paints and Chemicals has announced its intention to enter the public markets with plans to raise ₹500 crore through an Initial Public Offering (IPO) in the next financial year. The announcement comes as the paint manufacturer positions itself for significant growth and nationwide expansion.

IPO Details and Timeline

According to company sources, the paint manufacturer is targeting the next financial year for its public issue. The following table outlines the key IPO parameters:

Parameter: Details
Fundraising Target: ₹500.00 crore
Timeline: Next financial year
Issue Type: Initial Public Offering

Strategic Brand Ambassador Appointment

In a significant strategic move, Techno Paints and Chemicals has appointed cricket legend Sachin Tendulkar as its brand ambassador for a three-year period. This high-profile endorsement is expected to play a crucial role in the company's expansion strategy across the country.

The appointment of Tendulkar, one of India's most recognizable sports personalities, demonstrates the company's commitment to building strong brand recognition in the competitive paint industry. The three-year partnership is strategically timed to coincide with the company's IPO plans and expansion objectives.

Growth and Expansion Strategy

The combination of the planned IPO and the brand ambassador appointment reflects Techno Paints and Chemicals' ambitious growth strategy. The ₹500.00 crore fundraising through the public issue is expected to provide the necessary capital for the company's nationwide expansion plans.

The paint manufacturer's decision to go public in the next financial year positions it to capitalize on the growing demand in India's paint and chemicals sector. With Tendulkar's endorsement supporting brand visibility, the company aims to strengthen its market presence across different regions of the country.

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