Nvidia ecosystem ETF debuts, offering exposure to the AI buildout
PurePlay ETFs has launched the PurePlay NVIDIA Ecosystem Picks & Shovels Index ETF (NASDAQ: NVPS), providing targeted exposure to the AI infrastructure buildout driven by NVIDIA Corp. The fund tracks the Solactive Nvidia Picks & Shovels Index, utilizing a passive, rules-based strategy to identify companies deriving at least 50% of revenue from Nvidia-related supply chain activities. Holdings are weighted by criticality across six pillars, including raw materials, tools, and infrastructure, offering a focused alternative to broad AI ETFs.

*this image is generated using AI for illustrative purposes only.
PurePlay ETFs has launched the PurePlay NVIDIA Ecosystem Picks & Shovels Index ETF (NASDAQ: NVPS), a new thematic fund designed to provide investors with targeted exposure to companies supporting the broader artificial intelligence infrastructure buildout driven by NVIDIA Corp (NASDAQ: NVDA). The ETF is the first U.S.-listed fund focused on capturing the complete upstream and downstream value chain tied to Nvidia’s ecosystem through a single fund.
Key Features of NVPS
The fund tracks the Solactive Nvidia Picks & Shovels Index and employs a passive, rules-based strategy. It utilizes FactSet Supply Chain Relationship data to identify Nvidia-related companies. Eligible companies must derive at least 50% of revenue from Nvidia-related supply chain activities to qualify for inclusion.
Holdings are weighted based on their level of involvement and criticality within the Nvidia value chain. The investment philosophy focuses on undiluted AI infrastructure exposure, comprehensive supply chain capture, and data-driven security selection within a single vehicle.
Supply Chain Pillars
The fund categorizes companies across six specific pillars of the supply chain:
| Pillar |
|---|
| Raw materials |
| Tools |
| Fabrication |
| Packaging |
| Infrastructure |
| Connectivity |
NVPS is designed as a targeted alternative to broad AI ETFs and leveraged single-stock Nvidia products. While many AI-focused funds hold broad technology portfolios with only indirect exposure to artificial intelligence themes, and leveraged single-stock Nvidia products carry elevated risk, NVPS aims to offer a more focused, rules-based alternative.
“We built NVPS around a simple idea: own the ecosystem behind the theme, without dilution from unrelated holdings,” said Joseph DeYonker, founder of PurePlay ETFs. He added that the fund is designed to give investors exposure to the network of companies supporting AI development, from semiconductor materials and manufacturing to data center infrastructure and connectivity. NVPS is the inaugural ETF from PurePlay ETFs.
How might the performance of NVPS compare to direct investment in NVIDIA stock during periods of high volatility?
What impact could the strict 50% revenue threshold have on the fund's diversification and capacity to grow?
Will the launch of NVPS spur competitors to release similar supply chain-focused ETFs for other major tech giants?
























