Amplify ETFs launched the Amplify S&P 500 Dividend Drivers ETF (DRVR) on July 09, 2026, offering a strategy that targets companies within the S&P 500 with a proven record of dividend growth and the potential to continue increasing shareholder payouts. The fund incorporates forecasted dividend data and quality metrics to identify firms positioned to drive future income growth, distinguishing itself from strategies that rely solely on historical payments. The portfolio is currently tilted toward the industrial and financial sectors, with top holdings including Best Buy Co Inc, T Rowe Price Group Inc, and United Parcel Service Inc.

DRVR seeks to track the S&P 500 Dividend Drivers Index, which selects companies that have increased total dividends per share every calendar year for at least 10 consecutive years. Eligible companies are further screened based on forecasts from S&P Global Market Intelligence indicating they will continue increasing dividends over the following year. The top 50 companies are selected and weighted by forecasted dividend yield, subject to a 4.5% cap on individual holdings and a 30% sector cap. The fund is largely equal-weighted, with no stock held at more than 6% of total fund assets.

The index ranks eligible companies using a composite score that incorporates five-year dividend growth, forecasted dividend yield, and return on invested capital (ROIC). By combining a history of dividend increases with forward-looking expectations and diversification controls, DRVR aims to serve as a core equity income allocation capable of performing across various market environments.

Christian Magoon, CEO of Amplify ETFs, stated that the strategy takes a holistic perspective on dividend investing, focusing on where payouts are headed rather than just where they have been. Robert Ross, Chief Commercial Officer at S&P Dow Jones Indices, noted that the collaboration brings a transparent, rules-based approach to dividend growth and financial quality.

Key Features of DRVR